RNG Wine is a groundbreaking winery retailer in Hong Kong, defying industry norms with its innovative approach. Created by Minus Workshop, RNG Wine combines urban aesthetics and a progressive wine collection to redefine the wine shopping experience. Situated in a compact 35 sqm corner shopfront in Hysan Place, Hong Kong Island, the store captivates with its seductive design.

From the moment you enter RNG Wine, you're immersed in a world that challenges tradition. The circular flow layout leads you on a curated journey, with a mesmerizing window display that exudes aspirational luxury. Vaulted door frames serve as focal points, showcasing an impressive collection of 44 bottles. Intriguing storage methods create a captivating visual display, evoking a sense of hierarchy.

The store's visual rhythm is achieved through repetition and a distinctive color palette. Mirrors and burnt orange-hued plaster alternate on the walls, providing a backdrop for high gloss dark purple custom millwork that doubles as wine bottle display shelves. Suspended hanging displays optimize space, while mirrors create an illusion of expansiveness. Unpolished terracotta tiles in a herringbone pattern add texture to the floor, enhancing the stage-like atmosphere.

RNG Wine goes beyond aesthetics, fostering a sense of community and inclusivity. It offers a welcoming environment for wine enthusiasts, without the snobbery. The space invites connections and discovery, appealing to a fashion-conscious demographic.

Careful attention is given to every detail. Pale white curved fixtures entice passersby, while organic Ambra pendants made of Volcanic stone initiate conversations. A statement freestanding cabinet combines functionality and style, catering to the needs of wine lovers.

RNG Wine symbolizes the appreciation of life's finer pleasures. The store in Hysan Place embodies this philosophy, with its smart and functional design rooted in the wine community. It invites wine lovers and the fashion-conscious to embark on an enlightening journey of exploration.