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Retail Transformation

Eight Inc.

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Designer
Eight Inc.
Client
Bharti Airtel Limited
Floor area
106.00 ㎡
Completion
2017

Telecommunications stores have long become an uninspired transactional space. Together with Airtel, we created a retail experience that offers far more than payment services – one that empowers how customers explore how they can Share, Explore, and Create on the Airtel network. When we began working with Bharti Airtel Limited, we were tasked with redesigning their retail stores. However as we immersed ourselves in the project, we recognized an opportunity to redesign not only the physical store, but also the entirety of the customer journey. We created the new Airtel retail offering – one in which the physical space, the products within (both digital and physical), verbal and non-verbal in-store communications and staff behaviors work in tandem to become more than the sum of their parts. Together they deliver an emotionally engaging, consumer-centric, holistic retail vision. Our focus was driven by the positive human outcomes we felt could be achieved through a retail experience developed from this single proposition. By considering the challenges facing everyday aspiring Indians, we envisioned an experience that would enable them to connect with more people, more stories, more knowledge and more inspiration in a more human way.