The pop-up store for the promotion of Dr.Jart+’s new product Pore.remedy is held at Seoul Garosu-gil Filterspace. 

Filterspace is the flagship store of K-beauty leader Dr.Jart+, known for its Cicapair and Ceramidin products. It is a space that exhibits the concept and philosophy of the brand, that is to seek beauty in health through science and research. 

The space is made up of a garden and 3 floors. Apart from the retail store itself on the 2nd floor, the entire space is inspired by the efficacy of the products to minimize pores and achieve smooth skin. The concept of “Renewing Project” was created to help one forget the stress of daily life, where each section features the characteristics of a particular product. 

The garden, which houses the store’s entrance and facade, features the Pore.remedy primer product for smooth skin texture. Its efficacy is highlighted through the metaphor of a paint roller tool. 

The 1st floor arcade space is the main interaction space for curling games and the like. Curling sport tools and the curling stone are modelled after the product packaging, and the curling broom is improvised from the store’s actual cleaning tools.* The materials showcase the Pore.remedy line of products, especially the renewing pad. The idea was to mimic the action of the renewing pad sweeping away the dead skin cells cleanly. (*In Korea after the Winter Olympics season, curling became a popular sport inspired by the women’s curling team ‘Team Kim’, as all related content received overwhelming response from consumers.) 

On the 3rd floor, which is the highest, one may go out to the terrace space intended for healing through music and stress relief via kickboxing. * (*In popular lingo of the younger generation in Korea, there is a phrase “blanket kick” that is used for when one is unable to get to sleep, thinking of little mistakes made during the day. The sandbag used for boxing was actually created with a blanket tied with belts.)

Overall, the Pore.remedy products are showcased using props made of sponge material. The sponge material was chosen for its rough texture and action of scrubbing away dirt to highlight product features. The color scheme of the spaces was adopted from the attractive mint tone of the product packaging, to evoke a fresh and bright atmosphere.