Shiseido, as part of their vision as a sustainable beauty company, undertook a project to uncover the beauty that can be found in leftover packaging material . Leftover material, a by-product of the production of packaging for Shiseido’s cosmetics, was cut and three-dimensionally layered to create a variety of metaphorical flowers and seeds expressing ‘beauty’. Over 60 variations were produced using the by-products of a variety of different packaging, and were then combined into a spatial installation as “RE TREE”. The beauty and expression that was able to be created through the use of waste products was astonishing, and this was only achieved by changing our viewpoint to stop simply perceiving the off-cuts as waste, but actively looking for the dormant beauty that lies within everything. We hope that this project, and the message that it portrays about hidden beauty, inspires others and contributes to the creation of a sustainable society.
Re-Tree
Hakuten
Gold

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Christina Wissing Oppermann
Commercial Director
at Brandt Collective
9
8
9
8
8.5

Sergio Mannino
Founder
at Sergio Mannino Studio
8
7
8
8
7.75

Zaiba Mian
Professor
at Humber College
Large scale installation which is i...
8
7
8
8
7.75

Anne-Rachel Schiffmann
Director of Interior Architecture
at Snøhetta
Subtle, poetic, and modest....
8
8
8
10
8.5

Daisuke Nagatomo
Assistant Professor
at National Taiwan Normal University
8
7.23
8.38
8.62
8.06
Designer
Client
Shiseido
Floor area
50 ㎡
Completion
2019
Creative Direction
Creative Direction
Produce
Graphic Design
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