Enjoy 2 free articles a month. For unlimited access, get a membership now.

Progenius Park

Greater Dog Architects

SAVE SUBMISSION
Bronze
Facade - Greater Dog Architects
Entrance - Greater Dog Architects
Tap station - Greater Dog Architects
Facade - Greater Dog Architects

1 / 20

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Material
6.32
6.16
6.18
5.44
6.03
M.C. Ho
M.C. Ho Founder & Design Chief at DMZ International Design Group
7.09
7.09
6.12
7.37
6.92
Gunter Fleitz
Gunter Fleitz Managing Partner at Ippolito Fleitz Group – Identity Architects
6.15
5.89
5.97
5.18
5.8
Philipp Kirnbauer
Philipp Kirnbauer Director Project and Design at Eurest / Compass Group PLC
6.36
6.43
6.36
5.28
6.11
Alessandro Isola
Alessandro Isola Founder at Alessandro Isola
6.33
5.56
7.16
5
6.01
Pieter Kool
Pieter Kool Founder at Carbon Studio
6.02
6.31
6.31
5.31
5.99
Ammar Eloueini
Ammar Eloueini Principal and Founder at AEDS
5.74
6.88
5.38
5.24
5.81
Adam Brinkworth
Adam Brinkworth Founder at Brinkworth
7.2
6.09
7
5
6.32
Rong Zhao
Rong Zhao Director at Design Society
6.02
5.52
5.81
5
5.59
Vicki Spielmann
Vicki Spielmann Group Creative Lead, Head of Brand Experience at Google
6.88
6.6
6.45
5.95
6.47
Liu Yiming
Liu Yiming Research Content Manager at Matrix Partners China
5.42
5.27
5.24
5.02
5.24

Progenius Park is different from a buyer's shop in that it is a “Styling” retail that combine bricks and clicks. It provides consumers with personalized wear planning through professional stylist. With "Hunting in Fitting Park" as the starting point for the conceptual design, the store along the street also give it an opportunity to closely connect with the block. 

Greater Dog Architects tries to establish a "public" spatial language, connect with "inside and outside", and integrates the common elements of nature and outdoors into the retail design. Daily fitness equipment and public facilities in urban parks: like extension railings, platform seats, waist twisters, hand rotating wheels, pavilions, street lamps, rough stones, tree and branches, etc.

 These daily objects familiar to the public are brought into the space to create an interesting experience space due to the conversion of use scenes and functions. The "Styling" journey starts with a hunting map of the entrance, which is distributed according to the route of the map. 

The interior space includes: tap station, leisure square, sketch gallery, magic mirror fitting area, display area, and VIP room mainly. The retreating entrance creates a semi outdoor space for public; The tap station is a pavilion-like space with an independent structure that provides coffee and drinks; The rotatable sketch Gallery displays the hand-sketch of more than one thousand fashion designers; the dialogue between natural trees and stainless steel sheets; carved on the wall tells the details of the body measurement; the suit hiding in hydraulic-style cabinet; the hanger design in the shape of twigs; borrowing five convex mirrors to create a fitting circle, etc… 

Progenius Park is more like an public urban space for contemporary younger to play. There is no sense of distance, and it is a bit more fun when consumers looking for a products in the space.