Bacardi Japan opened the PRIME MOMENT BAR on the roof-top of “MAGNET by SHIBUYA 109”, the commercial facility recently reopened as a new cultural center of Shibuya. This was a part of a brand campaign of Bombay Sapphire, letting people enjoy “the greatest time with the best gin and tonic”. In the narrow roof-top space, there were a display space, a photo space, and a reservation-only bar counter space. In the display area, the visitors enjoyed ten kinds of botanical fragrances, which is a feature of Bombay Sapphire. The visitors sitting on a counter seat enjoyed a bird’s-eye view of the Shibuya scramble crossing at the night and with a glass of the best tasting gin.