For the Prada FW21 show –⁠ the first Men’s and second Women’s show presenting the collaboration between Miuccia Prada and Raf Simons – AMO has created a set-up to be broadcast and not to be experienced by a live audience.

The design draws on the idea of the passage of time. A sequence of spaces evokes different intimate moments experienced throughout the day: a voluptuous night, a mellow morning, or a lazy afternoon. The fashion on display engages in a dialogue with the spaces, as the model moves smoothly from one room to another, through what seems to be a never ending route. 

Each room has a distinct shape allowing the viewers to see the space from a multitude of angles. The walls and floors are cladded with a combination of soft and hard materials like fur and marble. The textures add a sensorial touch to a space that otherwise spectators can only experience digitally.