“This relocation is not only a physical relocation but also the start of a new chapter for Porsche in China and a significant milestone for Porsche AG.” Oliver Blume, chairman of the executive board of Porsche AG
For Porsche’s new work environment, it was essential that the themes of speed and passion speak boldly through the language of design. Long, horizontal lines with strong black and white contrast guide people through the space and support the allocation of the reception, waiting lounge and displays areas. The staircase, as a major vertical connector, links the large public areas and fosters communication among the employees. The space embraces the broad brand heritage of Porsche. A 1:1 scale model of the 919 hybrid racing car is displayed alongside a trophy wall, an engine block and a model car timeline. Large bonsai trees visualize the aspiration of luxury and give a hint of the importance of China to the brand today.
“Porsche is committed to empowering employees and providing a more digital and intelligent working environment to promote the development of corporate culture and to actively face the new era of change alongside our employees,” said Oliver Blume
The focus on the end-users WELL being was an essential goal while creating the new work environment for Porsche. We implemented facilities such as a gym, focus rooms and quiet spaces that go beyond traditional office space. This way, we also ensured that the environment met WELL Certification Gold Standards.
Porsche China Headquarter Office
anySCALE Architecture Design

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