Enjoy 2 free articles a month. For unlimited access, get a membership now.

Pop-up experience and store scenography for Bottega Veneta

Random Studio

SAVE SUBMISSION
Silver
Gold

1 / 8

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Pop-Up Store
8.33
7.83
8.42
5.50
7.52
Waad El Hadidy
Waad El Hadidy Design Director at SH Hotels and Resorts/Starwood Capital Group
Super cool space. Visually (and hop...
8
7
8
6
7.25
Caro Lundin
Caro Lundin Co-founder & Creative Director at ARC Club
8
8
8
5
7.25
Martijn Hoogendijk
Martijn Hoogendijk owner / creative director / designer at Martijn Hoogendijk
8
7
8
5
7
Esra Lemmens
Esra Lemmens Founder & Design Strategist at Esra Lemmens Agency
8
8
8
5
7.25
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
Engaging brand-activation-point tha...
8
8
8
5
7.25
Rosie Morley
Rosie Morley Principal at Fender Katsalidis
Experimental in nature, this blurs...
8
8
9
6
7.75
Venelin Kokalov
Venelin Kokalov Design Principal and Principal-in-Charge at Revery Architecture
Whimsical design and love the idea...
8
8
8
6
7.5
Nasim Köerting
Nasim Köerting Head of Design at The Office Group (TOG)
Absolutely love this! Really impact...
9
9
9
5
8
Amrita Mahindroo
Amrita Mahindroo Director at DROO - Da Costa Mahindroo Architects
This space borders on art, and its...
9
8
9
6
8
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
Another incredible project from Ran...
9
8
9
6
8
Roel Slabbers
Roel Slabbers Interior Architect Co-Founder at De Nieuwe Context
8
7
8
5
7
Shao Feng
Shao Feng Architectural Photographer at SFAP
This is a sound art that can be hea...
9
8
9
6
8
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Pop-Up Store of the Year
9.40
8.20
9.40
6.40
8.35
Gregory Melitonov
Gregory Melitonov Partner at Taller KEN
Separating the main experience from...
9
7
9
5
7.5
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
The inflatables really play with th...
10
9
10
9
9.5
Zaiba Mian
Zaiba Mian Professor at Humber College
An immersive pop-up experience whic...
9
7
9
5
7.5
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
9
9
9
7
8.5
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
10
9
10
6
8.75
Client
Bottega Veneta
Floor area
63 ㎡
Completion
2020

To showcase Daniel Lee’s AW 2020 collection for Bottega Veneta in Seoul, we were enlisted to design a pop-up experience and store scenography. Drawing inspiration from its location next to the iconic Hyundai Card Music Library, we created a spatial listening experience based on the ‘Acousmonium’ sonic installations as pioneered by Francois Bayle in the 1970s. Housed in a reflective inflatable structure in front of the building, the experience blended acoustic properties with architecture and aesthetics, nestling 24 speakers of various sizes into its voluminous walls to produce a three-dimensional sonic landscape, determined by the speakers’ varying frequency response. Upon entering, visitors encountered an atmospheric, evolving soundscape that they can explore with their bodies, by moving or staying still. Layers of sound overlap to conjure up different dreamscapes – the gentle seascape of Ischia, the tranquility of a morning hike through the hills of Jeju Island, the bustle of New York’s streets – woven together with musical elements created by Seungmin Cha. The aesthetics of the installation were mirrored inside the Vinyl & Plastic pop-up store next door, where we designed the product displays out of reflective materials and inflated structures. The two locations allowed for a focused experience design; one dedicated to an immersive brand experience and the other a powerful product display, with both sharing art direction and concept.