To showcase Daniel Lee’s AW 2020 collection for Bottega Veneta in Seoul, we were enlisted to design a pop-up experience and store scenography. Drawing inspiration from its location next to the iconic Hyundai Card Music Library, we created a spatial listening experience based on the ‘Acousmonium’ sonic installations as pioneered by Francois Bayle in the 1970s. Housed in a reflective inflatable structure in front of the building, the experience blended acoustic properties with architecture and aesthetics, nestling 24 speakers of various sizes into its voluminous walls to produce a three-dimensional sonic landscape, determined by the speakers’ varying frequency response. Upon entering, visitors encountered an atmospheric, evolving soundscape that they can explore with their bodies, by moving or staying still. Layers of sound overlap to conjure up different dreamscapes – the gentle seascape of Ischia, the tranquility of a morning hike through the hills of Jeju Island, the bustle of New York’s streets – woven together with musical elements created by Seungmin Cha. The aesthetics of the installation were mirrored inside the Vinyl & Plastic pop-up store next door, where we designed the product displays out of reflective materials and inflated structures. The two locations allowed for a focused experience design; one dedicated to an immersive brand experience and the other a powerful product display, with both sharing art direction and concept.
Pop-up experience and store scenography for Bottega Veneta
Random Studio
Silver
Gold

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Waad El Hadidy
Design Director
at SH Hotels and Resorts/Starwood Capital Group
Super cool space. Visually (and hop...
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7.25

Caro Lundin
Co-founder & Creative Director
at ARC Club
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5
7.25

Martijn Hoogendijk
owner / creative director / designer
at Martijn Hoogendijk
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Esra Lemmens
Founder & Design Strategist
at Esra Lemmens Agency
8
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5
7.25

Sergio Mannino
Founder
at Sergio Mannino Studio
Engaging brand-activation-point tha...
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5
7.25

Rosie Morley
Principal
at Fender Katsalidis
Experimental in nature, this blurs...
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7.75

Venelin Kokalov
Design Principal and Principal-in-Charge
at Revery Architecture
Whimsical design and love the idea...
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7.5

Nasim Köerting
Head of Design
at The Office Group (TOG)
Absolutely love this! Really impact...
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Amrita Mahindroo
Director
at DROO - Da Costa Mahindroo Architects
This space borders on art, and its...
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Anne-Laure Pingreoun
Founder
at Alter-Projects
Another incredible project from Ran...
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Roel Slabbers
Interior Architect Co-Founder
at De Nieuwe Context
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5
7

Shao Feng
Architectural Photographer
at SFAP
This is a sound art that can be hea...
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Gregory Melitonov
Partner
at Taller KEN
Separating the main experience from...
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5
7.5

Anne-Rachel Schiffmann
Director of Interior Architecture
at Snøhetta
The inflatables really play with th...
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9.5

Zaiba Mian
Professor
at Humber College
An immersive pop-up experience whic...
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5
7.5

Sergio Mannino
Founder
at Sergio Mannino Studio
9
9
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8.5

Christina Wissing Oppermann
Commercial Director
at Brandt Collective
10
9
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8.75
Designer
Client
Bottega Veneta
Floor area
63 ㎡
Completion
2020
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