A custom-made evening event at Yuz Museum. The new aluminium exterior wall was designed to match the huge aluminium box built inside the museum. The box contained a theatre designed for the special occasion; the launch of the new Polestar 1 car, launch of the new brand, keynote presentations and for media photo shooting and filming. A 26-meter-long 5.5-meter-high LED screen served as backdrop and keynote support. Outside the aluminium box a 360° bar counter in Polestar Gold served the refreshments. The colour was developed to match the colour of the Akebono brakes. Six Mies van der Rohe daybeds where placed accordingly to the Polestar 1 Photographic Art Exhibition.