The global launch of the brand for world media and public audience. The stand design is routed in the same brand expression as the previous media launch in Shanghai. It is based on the same functional design elements, following the same design principles with strong attention to details and no compromises.
The Polestar stand in Geneva is a powerful manifestation of what the Polestar brand embodies: uncompromised pure and progressive design. The stand is built as a box in aluminium, with one disruptive wall, slightly angled to serve as the entrance to the inside. The metallic Polestar gold counter is a rephrase to the Akebono brakes. The well thought out, and particular choices of images in tall narrow format give the visitor a sense of being in an art gallery. Two single Mies van der Rohe daybeds are the only units except from the car, placed there for a certain purpose, to contemplate.