Poesis Materiae

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JURY VOTES
Exhibition

6.07

6.31

6.39

5.82

6.15

Javier Jimenez Iniesta Director at Studio Animal

6.25

Christopher Lye Principal at Woods Bagot

5.5

5.75

Jenn Celesia Founder at Jenn Celesia Consulting

5.5

5.88

Elnaz Taghaddos Cofounder at E Plus A Atelier

Beautifully integrates the strength...

6.5

5.5

6.5

6.38

Viktorija Valiulyte Senior Designer for EMEA Flagshipstores at Nike

6.25

Rahul Mistri Founder and Principal Designer at Open Atelier Mumbai

6.84

7.15

6.33

6.87

Ke Xie Founder at Signyan Design

6.03

6.84

6.27

6.54

Zhifeng Wang Founder and Creative Director at A3 VISION

6.5

Matteo Ferrari Founder at Matteo Ferrari Studio

5.75

Esin Karliova Founder and Principal at Studio Karliova

Beautiful form, seamlessly integrat...

Micha Klein Executive Director at Liganova

6.25

5.5

6.19

Christina Prodromou Director at COX Architecture

6.5

Kot Ge Founder at LSD Interior Design

5.5

Heather Dubbeldam Principal at Dubbeldam Architecture + Design

6.25

7.25

5.5

6.5

Moein Jalali Founder at Moein Jalali and Partners

The phenomenological approach to ce...

6.5

5.5

6.75

Søren Pihlmann Founder at pihlmann architects

4.75

JURY VOTES
Material

6.43

6.53

6.71

5.82

6.37

Javier Jimenez Iniesta Director at Studio Animal

6.75

Christopher Lye Principal at Woods Bagot

6.5

6.13

Jenn Celesia Founder at Jenn Celesia Consulting

6.5

5.5

6.25

Elnaz Taghaddos Cofounder at E Plus A Atelier

6.5

Viktorija Valiulyte Senior Designer for EMEA Flagshipstores at Nike

An interesting and unique way to us...

Rahul Mistri Founder and Principal Designer at Open Atelier Mumbai

5.92

6.43

7.04

6.12

6.38

Ke Xie Founder at Signyan Design

6.19

6.6

6.44

6.56

Zhifeng Wang Founder and Creative Director at A3 VISION

6.5

Matteo Ferrari Founder at Matteo Ferrari Studio

6.25

Esin Karliova Founder and Principal at Studio Karliova

6.25

Micha Klein Executive Director at Liganova

6.5

6.63

Christina Prodromou Director at COX Architecture

5.5

6.13

Kot Ge Founder at LSD Interior Design

5.5

Heather Dubbeldam Principal at Dubbeldam Architecture + Design

6.25

7.25

5.5

6.5

Moein Jalali Founder at Moein Jalali and Partners

The phenomenological approach to ce...

8.5

7.38

Søren Pihlmann Founder at pihlmann architects

5.25

Location

Piazza dei Mercanti, 20123 Milano MI, Italy

Designer

Zaha Hadid Design

Client

Iris Ceramica Group

Floor area

100 ㎡

Completion

2024

Social Media

Ceramic surfaces

Iris Ceramica Group

POESIS MATERIAE: ZAHA HADID DESIGN CREATES THE NEW IRIS CERAMICA GROUP INSTALLATION IN PIAZZA DEI MERCANTI.

The installation focuses on the fluid forms of ceramics, emphasizing its strength and subtle beauty for an aware design culture.

Zaha Hadid Design has interpreted Iris Ceramica Group’s natural ceramic elements to create an installation which brings matter to the centre stage by expressing strength and versatility in a unique and unmistakeable design. The installation ideally entails the sense of movement of water waves - it showcases a modern alternative to conventional ways to see ceramic by merging traditional procedures of standardisation with the non-orthogonal, fluid lines of the design.

Aligning with "Materia Natura" – the theme of Fuorisalone 2024 which supports a more aware design culture and promotes sustainability as guiding principle and fundamental value in any creative process - the design by ZHD highlights the large potential of ceramic as a medium for fluid and sinuous designs.

The concept ideally describes a landscape, featuring a series of paths informed – a celebration of ingenuity, spontaneity and, above all, durability and sustainability of ceramics.

WORDS Maria Grazia Pacchioni