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Piazza dei Mercanti, 20123 Milano MI, Italy
POESIS MATERIAE: ZAHA HADID DESIGN CREATES THE NEW IRIS CERAMICA GROUP INSTALLATION IN PIAZZA DEI MERCANTI.
The installation focuses on the fluid forms of ceramics, emphasizing its strength and subtle beauty for an aware design culture.
Zaha Hadid Design has interpreted Iris Ceramica Group’s natural ceramic elements to create an installation which brings matter to the centre stage by expressing strength and versatility in a unique and unmistakeable design. The installation ideally entails the sense of movement of water waves - it showcases a modern alternative to conventional ways to see ceramic by merging traditional procedures of standardisation with the non-orthogonal, fluid lines of the design.
Aligning with "Materia Natura" – the theme of Fuorisalone 2024 which supports a more aware design culture and promotes sustainability as guiding principle and fundamental value in any creative process - the design by ZHD highlights the large potential of ceramic as a medium for fluid and sinuous designs.
The concept ideally describes a landscape, featuring a series of paths informed – a celebration of ingenuity, spontaneity and, above all, durability and sustainability of ceramics.
Poesis Materiae
Zaha Hadid Design
Bronze
Bronze
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Javier Jimenez Iniesta
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6
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Christopher Lye
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at Woods Bagot
6
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5.5
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Jenn Celesia
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at Jenn Celesia Consulting
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Elnaz Taghaddos
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at E Plus A Atelier
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Viktorija Valiulyte
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at Nike
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7
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Rahul Mistri
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at Open Atelier Mumbai
6.84
7.15
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Ke Xie
Founder
at Signyan Design
6.03
7
6.84
6.27
6.54
Zhifeng Wang
Founder and Creative Director
at A3 VISION
6.5
7
6.5
6
6.5
Matteo Ferrari
Founder
at Matteo Ferrari Studio
6
5
6
6
5.75
Esin Karliova
Founder and Principal
at Studio Karliova
Beautiful form, seamlessly integrat...
6
6
7
5
6
Micha Klein
Executive Director
at Liganova
6
6.25
7
5.5
6.19
Christina Prodromou
Director
at COX Architecture
7
7
6
6
6.5
Kot Ge
Founder
at LSD Interior Design
5
5
6
6
5.5
Heather Dubbeldam
Principal
at Dubbeldam Architecture + Design
6.25
7
7.25
5.5
6.5
Moein Jalali
Founder
at Moein Jalali and Partners
The phenomenological approach to ce...
7
6.5
8
5.5
6.75
Søren Pihlmann
Founder
at pihlmann architects
4
4
6
5
4.75
Javier Jimenez Iniesta
Director
at Studio Animal
7
7
7
6
6.75
Christopher Lye
Principal
at Woods Bagot
6
6.5
6
6
6.13
Jenn Celesia
Founder
at Jenn Celesia Consulting
6.5
7
6
5.5
6.25
Elnaz Taghaddos
Cofounder
at E Plus A Atelier
6
7
7
6
6.5
Viktorija Valiulyte
Senior Designer for EMEA Flagshipstores
at Nike
An interesting and unique way to us...
7
7
8
6
7
Rahul Mistri
Founder and Principal Designer
at Open Atelier Mumbai
5.92
6.43
7.04
6.12
6.38
Ke Xie
Founder
at Signyan Design
6.19
7
6.6
6.44
6.56
Zhifeng Wang
Founder and Creative Director
at A3 VISION
7
6
6
7
6.5
Matteo Ferrari
Founder
at Matteo Ferrari Studio
7
7
6
5
6.25
Esin Karliova
Founder and Principal
at Studio Karliova
7
6
7
5
6.25
Micha Klein
Executive Director
at Liganova
7
6.5
7
6
6.63
Christina Prodromou
Director
at COX Architecture
6
7
6
5.5
6.13
Kot Ge
Founder
at LSD Interior Design
5
5
6
6
5.5
Heather Dubbeldam
Principal
at Dubbeldam Architecture + Design
6.25
7
7.25
5.5
6.5
Moein Jalali
Founder
at Moein Jalali and Partners
The phenomenological approach to ce...
8
7
8.5
6
7.38
Søren Pihlmann
Founder
at pihlmann architects
5
5
6
5
5.25
Designer
Client
Iris Ceramica Group
Floor area
100 ㎡
Completion
2024
Social Media
Ceramic surfaces
