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Poesis Materiae

Zaha Hadid Design

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Installation Poesis Materiae designed by Zaha Hadid Design - Iris Ceramica Group
Installation Poesis Materiae designed by Zaha Hadid Design - Iris Ceramica Group
Installation Poesis Materiae designed by Zaha Hadid Design - Iris Ceramica Group
Installation Poesis Materiae designed by Zaha Hadid Design - Iris Ceramica Group

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
6.07
6.31
6.39
5.82
6.15
Javier Jimenez Iniesta
Javier Jimenez Iniesta Director at Studio Animal
6
7
6
6
6.25
Christopher Lye
Christopher Lye Principal at Woods Bagot
6
6
5.5
5.5
5.75
Jenn Celesia
Jenn Celesia Founder at Jenn Celesia Consulting
6
6
5.5
6
5.88
Elnaz Taghaddos
Elnaz Taghaddos Cofounder at E Plus A Atelier
Beautifully integrates the strength...
6.5
7
5.5
6.5
6.38
Viktorija Valiulyte
Viktorija Valiulyte Senior Designer for EMEA Flagshipstores at Nike
6
7
6
6
6.25
Rahul Mistri
Rahul Mistri Founder and Principal Designer at Open Atelier Mumbai
6.84
7.15
7.15
6.33
6.87
Ke Xie
Ke Xie Founder at Signyan Design
6.03
7
6.84
6.27
6.54
Zhifeng Wang
Zhifeng Wang Founder and Creative Director at A3 VISION
6.5
7
6.5
6
6.5
Matteo Ferrari
Matteo Ferrari Founder at Matteo Ferrari Studio
6
5
6
6
5.75
Esin Karliova
Esin Karliova Founder and Principal at Studio Karliova
Beautiful form, seamlessly integrat...
6
6
7
5
6
Micha Klein
Micha Klein Executive Director at Liganova
6
6.25
7
5.5
6.19
Christina Prodromou
Christina Prodromou Director at COX Architecture
7
7
6
6
6.5
Kot Ge
Kot Ge Founder at LSD Interior Design
5
5
6
6
5.5
Heather Dubbeldam
Heather Dubbeldam Principal at Dubbeldam Architecture + Design
6.25
7
7.25
5.5
6.5
Moein Jalali
Moein Jalali Founder at Moein Jalali and Partners
The phenomenological approach to ce...
7
6.5
8
5.5
6.75
Søren Pihlmann
Søren Pihlmann Founder at pihlmann architects
4
4
6
5
4.75
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Material
6.43
6.53
6.71
5.82
6.37
Javier Jimenez Iniesta
Javier Jimenez Iniesta Director at Studio Animal
7
7
7
6
6.75
Christopher Lye
Christopher Lye Principal at Woods Bagot
6
6.5
6
6
6.13
Jenn Celesia
Jenn Celesia Founder at Jenn Celesia Consulting
6.5
7
6
5.5
6.25
Elnaz Taghaddos
Elnaz Taghaddos Cofounder at E Plus A Atelier
6
7
7
6
6.5
Viktorija Valiulyte
Viktorija Valiulyte Senior Designer for EMEA Flagshipstores at Nike
An interesting and unique way to us...
7
7
8
6
7
Rahul Mistri
Rahul Mistri Founder and Principal Designer at Open Atelier Mumbai
5.92
6.43
7.04
6.12
6.38
Ke Xie
Ke Xie Founder at Signyan Design
6.19
7
6.6
6.44
6.56
Zhifeng Wang
Zhifeng Wang Founder and Creative Director at A3 VISION
7
6
6
7
6.5
Matteo Ferrari
Matteo Ferrari Founder at Matteo Ferrari Studio
7
7
6
5
6.25
Esin Karliova
Esin Karliova Founder and Principal at Studio Karliova
7
6
7
5
6.25
Micha Klein
Micha Klein Executive Director at Liganova
7
6.5
7
6
6.63
Christina Prodromou
Christina Prodromou Director at COX Architecture
6
7
6
5.5
6.13
Kot Ge
Kot Ge Founder at LSD Interior Design
5
5
6
6
5.5
Heather Dubbeldam
Heather Dubbeldam Principal at Dubbeldam Architecture + Design
6.25
7
7.25
5.5
6.5
Moein Jalali
Moein Jalali Founder at Moein Jalali and Partners
The phenomenological approach to ce...
8
7
8.5
6
7.38
Søren Pihlmann
Søren Pihlmann Founder at pihlmann architects
5
5
6
5
5.25
Client
Iris Ceramica Group
Floor area
100 ㎡
Completion
2024
Social Media
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Ceramic surfaces

POESIS MATERIAE: ZAHA HADID DESIGN CREATES THE NEW IRIS CERAMICA GROUP INSTALLATION IN PIAZZA DEI MERCANTI.

The installation focuses on the fluid forms of ceramics, emphasizing its strength and subtle beauty for an aware design culture.

Zaha Hadid Design has interpreted Iris Ceramica Group’s natural ceramic elements to create an installation which brings matter to the centre stage by expressing strength and versatility in a unique and unmistakeable design. The installation ideally entails the sense of movement of water waves - it showcases a modern alternative to conventional ways to see ceramic by merging traditional procedures of standardisation with the non-orthogonal, fluid lines of the design.

Aligning with "Materia Natura" – the theme of Fuorisalone 2024 which supports a more aware design culture and promotes sustainability as guiding principle and fundamental value in any creative process - the design by ZHD highlights the large potential of ceramic as a medium for fluid and sinuous designs.

The concept ideally describes a landscape, featuring a series of paths informed – a celebration of ingenuity, spontaneity and, above all, durability and sustainability of ceramics.