This is a new venture by a small boutique store, experimenting with the design of a compact low-ceilinged space. The site was originally a department store with limited vertical space, so ofD used varying ceiling heights to create distinct functional areas and to maintain an open spatial relationship. The space is divided into two zones: the front area, which serves as an outward-facing display area, and the back area, which is dedicated to internal services.

Inspired by time: Butterflies embody the ability to undergo metamorphosis, representing a subtle vibration that propels us into the future. Just as the process of industrial construction involves evolution and change, fashion is also a construct that evolves over time. The butterfly-shaped frame, a conventional component in stage construction, is a symbol that showcases contradictory characteristics of variability and stability, with the butterfly's shape itself serving as a metaphor for change.

By utilizing the butterfly-shaped frame to tap into the brand's concept and DNA, the composition and derivation reflect the industrial roughness of construction, while also being refined and elegant, in keeping with the refined and playful of the PlaySERIOUS. Space becomes an inspiring container and experimental field, carrying expressions of multiple attributes and ideas of freedom, reflecting the fashion spirit and consciousness of the new generation of young people, thus deepening the brand concept of PlaySERIOUS.