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PlaySerious

One Fine Day Studio & Partners

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
5.73
6.09
6.20
4.93
5.74
Only Song
Only Song ISE Development Director at Amer Sports Shanghai Trading
6.1
7.54
6.82
6.18
6.66
Nils Wiberg
Nils Wiberg Interaction Designer at Gagarin
Fun nice use of marble...
5.38
5.38
5.96
3.71
5.11
Christopher Ortiz
Christopher Ortiz Project Designer at VLK Architects
5.25
6
5.25
4.11
5.15
Anthony Monica
Anthony Monica Architect and Asst. Professor of Architecture at Belmont University
Very interesting ceiling and lighti...
6.5
6
6.75
5
6.06
Nicolas Hauvette
Nicolas Hauvette Creative Director at Malherbe
nice shape language...
6.5
6.13
6.79
5.46
6.22
Louise Braverman
Louise Braverman Founding Principal at Louise Braverman Architect
4.32
5
4.27
4.22
4.45
Marcos Aretio
Marcos Aretio Founder at Markmus Design
5.11
5.4
5.69
4.15
5.09
Shawn Sullivan
Shawn Sullivan Partner at Rockwell Group
6.07
5.69
5
4.82
5.4
Sen Lin
Sen Lin Design Director at Gazer Design
6.93
6.04
7.17
6.28
6.61
Alexis Vallégeas
Alexis Vallégeas Cofounder at Aimko
6
6
6
5
5.75
Ziyu Zhuang
Ziyu Zhuang Founder and Principal Architect at Büro Ziyu Zhuang Architects
6.02
6.35
6.74
5.36
6.12
Richard Kylberg
Richard Kylberg CEO and Head of Customer Success at Blink the Design Agency
5.74
6.53
7.41
4.56
6.06
Allison Rowe
Allison Rowe Former Head of Design at SPACE10
Interesting mix of industrial-meets...
5.27
6.84
6.98
5.87
6.24
Maija Kreishman
Maija Kreishman Principal at Michael Hsu Office of Architecture
5.25
6
5.75
4.5
5.38
Paul Clayton
Paul Clayton Architect at Clayton Korte
5.58
6.47
6.41
4.75
5.8
Client
PlaySerious
Floor area
103 ㎡
Completion
2022
Finishes

This is a new venture by a small boutique store, experimenting with the design of a compact low-ceilinged space. The site was originally a department store with limited vertical space, so ofD used varying ceiling heights to create distinct functional areas and to maintain an open spatial relationship. The space is divided into two zones: the front area, which serves as an outward-facing display area, and the back area, which is dedicated to internal services.

Inspired by time: Butterflies embody the ability to undergo metamorphosis, representing a subtle vibration that propels us into the future. Just as the process of industrial construction involves evolution and change, fashion is also a construct that evolves over time. The butterfly-shaped frame, a conventional component in stage construction, is a symbol that showcases contradictory characteristics of variability and stability, with the butterfly's shape itself serving as a metaphor for change.

By utilizing the butterfly-shaped frame to tap into the brand's concept and DNA, the composition and derivation reflect the industrial roughness of construction, while also being refined and elegant, in keeping with the refined and playful of the PlaySERIOUS. Space becomes an inspiring container and experimental field, carrying expressions of multiple attributes and ideas of freedom, reflecting the fashion spirit and consciousness of the new generation of young people, thus deepening the brand concept of PlaySERIOUS.