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Pixelated

Oft Interiors

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Entertainment Venue
5.25
5.17
5.58
4.83
5.21
Nasim Köerting
Nasim Köerting Head of Design at The Office Group (TOG)
5
5
5
5
5
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
5
5
6
5
5.25
Waad El Hadidy
Waad El Hadidy Design Director at SH Hotels and Resorts/Starwood Capital Group
5
5
5
5
5
Esra Lemmens
Esra Lemmens Founder & Design Strategist at Esra Lemmens Agency
5
5
5
5
5
Amrita Mahindroo
Amrita Mahindroo Director at DROO - Da Costa Mahindroo Architects
6
4
5
4
4.75
Shao Feng
Shao Feng Architectural Photographer at SFAP
6
6
6
5
5.75
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
6
6
6
5
5.75
Roel Slabbers
Roel Slabbers Interior Architect Co-Founder at De Nieuwe Context
5
5
6
5
5.25
Caro Lundin
Caro Lundin Co-founder & Creative Director at ARC Club
5
5
6
5
5.25
Kai LIU
Kai LIU Founder & Design Director at RIGI design
5
5
6
5
5.25
Martijn Hoogendijk
Martijn Hoogendijk owner / creative director / designer at Martijn Hoogendijk
5
5
6
4
5
Venelin Kokalov
Venelin Kokalov Design Principal and Principal-in-Charge at Revery Architecture
5
6
5
5
5.25
Client
MCL cinema
Floor area
2393 ㎡
Completion
2020
designer
designer
designer
photographer
HDP Photography

A cinema is like a dimension door to the virtual world. How to blur the boundary between reality and virtual is the key point to consider in the design of cinema space. Oft Interiors, a Hong Kong design firm, specializes in combining business thinking and visual culture, and is dedicated to creating "scene-based consumption experiences" for commercial spaces. The theme of the design is "Microcosm in the Magnifying Glass". Through imagining about the three-dimensional city in two dimensions, the designers deconstructs the pixels of different sizes and reshapes the space inside the screen in a new scale. They believe that we live in a world where electronic screens are everywhere, and if this world is made up of electronic screens, then we are the tiny pixels that make up this world. Because each individual is different, the world becomes more tridimensional and vivid. In this magnified microscopic world, the once flat pixel grid has become a three-dimensional pixel column, where we could only observe the surface in the past, but now we can see the whole picture. In addition to creating a pixel world with immersive experience, the designers also re-planned the layout in terms of movement according to the business logic of the cinema, changing the original entrance of street to enter from the mall to realize the mutual diversion between the mall and the cinema; at the same time, the main entrance and ticketing area were moved to the second floor, and the first floor was used as the sales area, which is an important profit structure of the cinema. Through this project, the designers hopes to bring a different consumer experience to young audiences, attracting more consumer groups from different circles while allowing consumers to explore the relationship between the city and individuals, virtual and real, and even flat and three dimensions from an unfamiliar perspective.