A family-owned business established in 1962, Pitaro has been a leading office furniture importer for over 50 years. With a passion for design & artisanship it also specialized in producing molded plywood furniture.Pitaro's showroom was to revoke the recognition that Pitaro is a unique agent of Design.The challenge was two-fold. First to detach it experientially from its location in the midst of harsh industrial zone; and secondly to create a space with an assertive architectural presence while also being enabling as a backdrop for the furniture it displays. With the showroom being Pitaro's main offices as well,the space was divided to private areas on both the entrance & mezzanine levels, and public open spaces for the showroom.The architecture is sculpted of monochromatic plains varying in angles & shapes. As the space in its entirety is finished in grey cement micro-topping, the boundaries between floor,wall & ceiling dissolve.One of the ceiling plains acts as an artificial skylight,stretching along the main hall,drawing one to enter and embrace the unexpected experience.The large sculpted partition,separating the private offices from the showroom carries the cantilevered stairway to the mezzanine level from which a beautiful framed view of the showroom is exposed. Another separating element,a wood library hovering in space stainless steel cables,was designed to be produced by Pitaro as a tribute to their manufacturing tradition.