Piper Verlag‘s booth at the Frankfurt Book Fair 2024 redefines simplicity, putting the brand itself in the spotlight. The concept revolves around bringing the brand’s letters to life, creating an impactful and memorable presence. This bold approach offers a fresh perspective in the exhibition industry, emphasizing clear and powerful brand values while minimizing reliance on traditional product displays. The booth’s design leverages Piper’s distinctive typography to make a strong and lasting impression.
At the heart of the concept is a belief in the visual power of brand architecture. Typography, identity, and brand personality are seamlessly integrated to convey a clear and compelling message. The illuminated letters attract attention and invite visitors to engage and explore.
Constructed from high-quality materials, the durable 200kg structures - with a steel core and lacquered MDF - are designed for
repeated assembly and disassembly, and blend seamlessly with book displays and lighting fixtures.

The exhibition stand‘s layout is thoughtfully organized into distinct zones, including an author lounge, bar, and meeting rooms, ensuring functionality and comfort. A tiered seating area enhances the visitor experience, while the strategic use of colour and materials emphasizes the purpose of each zone. This dynamic design blurs the line between product and space, creating an engaging atmosphere that comes alive through visitor interaction.

Emphasizing high quality materials and construction, the design features a modern aesthetic that seamlessly reflects Piper Verlag’s corporate identity. Every detail is carefully crafted to underline the uniqueness of the brand, while the presentation of the books creates an inviting and interactive environment. Designed with social media in mind, the booth’s angles and visuals of the stand seamlessly align with the brand‘s image, encouraging visitors to share their experience. This space also fosters connections among authors, readers, and industry professionals, making it a hub for networking and inspiration.

More than just a temporary exhibition, the booth’s design emphasizes durability, reusability, and adaptability. It departs from the fast-paced exhibition norms by prioritizing material conservation and multifunctionality. Flexible display areas and a timeless concept underline the importance of physical books in a digital age. Implemented twice a year at Germany’s leading book fairs in Frankfurt and Leipzig, this enduring design reinforces the value of analogue literature while providing a resource-efficient and visually compelling presentation of the Piper brand.