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Pinocchio

I IN

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Bronze

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
6.75
5.92
7.42
5.33
6.35
Gregory Melitonov
Gregory Melitonov Partner at Taller KEN
5
5
5
5
5
Justin Donnelly
Justin Donnelly Creative Director at Jumbo
good use of lighting. appreciate t...
5
6
6
5
5.5
Ester Bruzkus
Ester Bruzkus Founder at Ester Bruzkus Architekten
5
5
5
5
5
Hamish Guthrie
Hamish Guthrie Founder and Director at Hecker Guthrie
5
5
5
5
5
Melvyn Law
Melvyn Law Director / Principal Designer at Limelight atelier
5
6
5
5
5.25
Anna Gavrichkova
Anna Gavrichkova Founder at LEFT design
Nice and neutral background for col...
3
4
4
5
4
Golnar Roshan
Golnar Roshan Creative Partner at Rive Roshan
interesting use of shapes and mater...
5
4
5
5
4.75
Patrick Keane
Patrick Keane Director at Enter Projects Asia
6
6
5
5
5.5
Natalie Badenduck
Natalie Badenduck Associate Professor at Mount Royal University
4
5
4
4
4.25
Nina Sickenga
Nina Sickenga Founder at MOSS
5
7
5
5
5.5
Designer
Client
Yokohama Shokusan
Floor area
29 ㎡
Completion
2019

PINOCCHIO, a bakery located in front of train station in Yokohama, Japan. Vivid gradient color and texture that express the quality and color of the bread are spread both inside and outside the store. The interior space, where all elements were kept to minimum with iconic wood surrounding the space, offers a sense of intimacy to the visitors. An iconic appearance that can be recognized immediately from a distance and a space with soft impression through the color and light, allows the bread to stand out, creating a new bakery image. Though the space was extremely limited, the store has asked to have strong identity on facade and interior. I IN tried to create a character which can expresses bread itself and spreads for both outside and inside. The brightly colored facade gives off a strong presence in the station plaza where miscellaneous advertisements are lined up. The colorful gradation and delicate texture boldly express the baking color of the bread. Also, by leaving the abstractness, we aimed to create a sophisticated design while giving the atmosphere of bread somehow. The wall material is unified inside and outside so that the unique view of the world is connected to the inside of the store. In the interior space where elements have been removed, the trees used everywhere serve as an accent to give visitors a familiar feel. In the center, the expression of a tree connected to the floor, walls and ceiling leads visitors to the interior of the store. By matching the colors of the floor and ceiling materials to those of the wall surface, soft light makes the bread stand out in the entire space expressed by one more element. The special ingredients that express the product spread inside and outside the store, creating a sophisticated bakery with a highly iconic appearance that can be immediately recognized from a distance. By expressing a pure message, the design became extremely memorable. This design was a complete new expression that transforms the charm of the bakery by the color to the customers.