Sculptural space age styling and a bold colour palette defines the first Pierre Cardin Home Showroom in Shanghai. Designed by Virginie Moriette and Ming Xu of Studio MVW, the avant garde retail space was inspired by Pierre Cardin’s chic futuristic vision. A fashion icon since the Fifties, Pierre Cardin is known for his revolutionary designs and experimental outlook. Inspired by geometric shapes and motifs, his work embraces imagination and innovation, blending circular movement and structured lines. Obsessed with shape and form, one of Cardin’s most well-known designs was his sci-fi style ‘bubble dress’ – which combined earthly elegance with out-of-this world colourways. The bubble theme continued when Cardin became the second owner of the iconic Palais Bulles (the Bubble House), perched on a rocky cliff above the Mediterranean Sea. Studio MVW took inspiration from the Bubble House and from Cardin’s passion for sci-fi when developing the Shanghai Home Showroom. The result is a dynamic 500-square-metre interior which offers visitors a dynamic retail experience and an insight into Pierre Cardin’s creative world. Bold colours and rounded forms define the retail journey which begins with a curved red Bubble House-style entranceway, leading to a dramatic white-walled interior defined by bold accents of green and red. Globe lighting throughout – both ceiling-hung and incorporated into custom-designed merchandise stands - echoes Pierre Cardin’s fascination with bubbles.