PANDORA partnered experience design agency YourStudio to create a engaging multi-sensory retail store to launch their new collection PANDORA Shine. Using inspiration from the geometric honeycomb charm design, YourStudio conceptualised a five meter high golden beehive to bring to life the story behind the product in an engaging way at Sydney Australia’s Pitt Street Mall, replicating a real life beehive’s activity . Customer’s were drawn to the glistening, alluring giant beehive that showcased the beautiful product from within the hive, using geometric shapes, gold tones and engaging the senses of all to the senses of the customer. The beehive included ‘Humming Hubs’ for customers to experience the scents & sounds of a beehive and LED light panels mimicking the movement of bees throughout the space. The PANDORA jewels were housed in the scent-infused gold-plated flowers.The Hive attracted the customer like a pollen does to bee; drawn in by the scents of a meadow positioned around and through the hive. The gold flowers emitted a meadow fragrance, attracting customers passing-by. The honeycomb floor provided the perfect stage for the immersive hive. Upon leaving, customers were given edible gold ice cream to complete the multi-sensory experience.