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Out of the Box

Kadmon Brin

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first blick - Adriaan van Dam
Adriaan van Dam
Adriaan van Dam
first blick - Adriaan van Dam

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Trade-Fair Stand
5.78
6.45
6.01
7.17
6.35
Tetsuya Matsumoto
Tetsuya Matsumoto Head Architect at KTX archiLAB
7
5
7
5
6
Jelle Sapulete
Jelle Sapulete Design Director at Adidas
7
6
7
5
6.25
Florian Seidl
Florian Seidl Design Manager at Lavazza
Some special materials and detailin...
7
6
7
5
6.25
alberto caiola
alberto caiola Design Director at Alberto Caiola Studio
This project has all it takes. I've...
10
8
10
8
9
Royce Epstein
Royce Epstein Design Director at Mohawk Group
7
6
8
4
6.25
Justin Bridgland
Justin Bridgland Founding Partner at More Design Office
Now it looks great, would love to s...
8
6
9
5
7
Matteo Renna
Matteo Renna Founder at matteorenna | studio
8
7
8
7
7.5
Simona Franci
Simona Franci Principal and Design Director at Fortebis
It would have been interesting to s...
7
6
7
5
6.25
Zak Hoke
Zak Hoke Founder at ATR - Addicted To Retail
8
7
10
8
8.25
Jaycee Chui
Jaycee Chui Founding partner at More design office
8
6
8
6
7
P.C.Ee
P.C.Ee Editor & Creative Director at industry+
8
7
8
5
7
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Material
6.29
6.43
6.56
7.47
6.69
Tetsuya Matsumoto
Tetsuya Matsumoto Head Architect at KTX archiLAB
7
5
7
5
6
Jelle Sapulete
Jelle Sapulete Design Director at Adidas
7
6
7
5
6.25
Florian Seidl
Florian Seidl Design Manager at Lavazza
Some special materials and detailin...
7
6
7
5
6.25
alberto caiola
alberto caiola Design Director at Alberto Caiola Studio
This project has all it takes. I've...
10
8
10
8
9
Royce Epstein
Royce Epstein Design Director at Mohawk Group
7
6
8
4
6.25
Justin Bridgland
Justin Bridgland Founding Partner at More Design Office
Now it looks great, would love to s...
8
6
9
5
7
Matteo Renna
Matteo Renna Founder at matteorenna | studio
8
7
8
7
7.5
Simona Franci
Simona Franci Principal and Design Director at Fortebis
It would have been interesting to s...
7
6
7
5
6.25
Zak Hoke
Zak Hoke Founder at ATR - Addicted To Retail
8
7
10
8
8.25
Jaycee Chui
Jaycee Chui Founding partner at More design office
8
6
8
6
7
P.C.Ee
P.C.Ee Editor & Creative Director at industry+
8
7
8
5
7
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Trade-Fair Stand of the Year
5.78
6.45
6.01
7.17
6.35
Tetsuya Matsumoto
Tetsuya Matsumoto Head Architect at KTX archiLAB
7
5
7
5
6
Jelle Sapulete
Jelle Sapulete Design Director at Adidas
7
6
7
5
6.25
Florian Seidl
Florian Seidl Design Manager at Lavazza
Some special materials and detailin...
7
6
7
5
6.25
alberto caiola
alberto caiola Design Director at Alberto Caiola Studio
This project has all it takes. I've...
10
8
10
8
9
Royce Epstein
Royce Epstein Design Director at Mohawk Group
7
6
8
4
6.25
Justin Bridgland
Justin Bridgland Founding Partner at More Design Office
Now it looks great, would love to s...
8
6
9
5
7
Matteo Renna
Matteo Renna Founder at matteorenna | studio
8
7
8
7
7.5
Simona Franci
Simona Franci Principal and Design Director at Fortebis
It would have been interesting to s...
7
6
7
5
6.25
Zak Hoke
Zak Hoke Founder at ATR - Addicted To Retail
8
7
10
8
8.25
Jaycee Chui
Jaycee Chui Founding partner at More design office
8
6
8
6
7
P.C.Ee
P.C.Ee Editor & Creative Director at industry+
8
7
8
5
7
Designer
Client
Teva Api
Floor area
154 ㎡
Completion
2022
Budget
€100000

The client requested a “out-of-the-box + sustainability concept” and Go Exhibitions / Kadmon Brin exceeded their expectations with this unusual concept based on sustainability. The surrounding walls and counters of the TEVA stand were constructed entirely from cardboard boxes, with attention paid not only to the optics but also to the structural stability. The stand's five meeting rooms and kitchen/warehouse all featured glass doors and windows built into the cardboard walls.

The concept not only used sustainable cradle-to-cradle material with a low carbon footprint, but also ensured that more than 90% of the stand construction material was reusable or recyclable and generated very little waste. Even the relatively large video wall, which enables cross-media networking, was made from the modular BeMatrix system and covered with recycled textile banners. Highly efficient LED lighting and a hanging vertical garden provided the finishing touches.

The look and the curved walls fit the context very well and showed us what is possible when you work with different materials in exhibition stand construction. This is not an unattainably complex design; It shows what you can do with a regular stand if you give it just a little more thought, so it has broad appeal. It is a tangible, experiential, out-of-the-box product. A very cool project that speaks for itself!