In Singapore, where the arts struggle to gain recognition and support amidst a societal focus on practicality and economic success, The National Arts Council launched Our SG Arts Plan (2023 - 2027) to shift this mindset towards recognising the arts as an exciting and dynamic valued industry. The spatial launch experience was designed with the objective of inspiring buy-ins from an audience of government officials, artists, art businesses and enthusiasts. Setups were transformed between acts to shift the attention of the audience, anchoring a conversation that propels one of 3 perspectives of the art industry into central focus differently in each act: the Artist, the Art, and the Audience.

By putting the audience in a position to starkly contrast the perspectives and experience the show in a changing and dynamic fashion, we collectively represent the ebb and flow of the industry and the symbiotic relationship of personas, infusing them with personal meaning and resonance. Starting from when audience enters, their attention is fixated on the main stage, aided by the creation of a towering landmark structure, made with discarded used doors refreshed with artist markings and personality, interspersed with digital screens used as canvases for the performances. This was amplified in the first act where everything congregated back to this main landmark as a call for unity and cohesiveness from the artists.

From the central stage, their attention is shifted to focus on the wing stages in the second act by bringing in volumes to become canvases for projection mapping while the central landmark dims. The dimmed environment and the digital nature of the work thrived in bringing an atmosphere of forward looking, aspirational perspective of for the art.

Lastly in the third act, an open optimism is represented in a marketplace where a participatory artwork took center stage where audience now hold power to give value to art through a currency they hold to ‘purchase’.

Collectively, the spatial experience painted a picture of the future of vibrant tapestry of the future art scene in Singapore that the plan promises to bring.