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OPPO SHANGHAI FLAGSHIP STORE

Vincent Zhang

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Designer
Vincent Zhang
Client
OPPO
Floor area
500.00 ㎡
Completion
2017

The space for liberalization weakens the innate animal strangeness and aggression between people. As a result, the entrance part of the flagship store is completely open, and there is no obvious trace of any goods within the sight of the passers-by, which weakens the commercial aggression.
The pebbles are designed to make the scene more public, not a utilitarian business space, but a more open space for the city, such as a city landscape, where passers-by can take a break.
Each giant cobblestone has an irregular outer contour that allows the experience to maintain a comfortable and safe distance from one another.
There are four structural columns in the original building space, combined with the many experiences OPPO products we create in space, we fully embody the performance of the product. This is the core value of our design approach to bringing a premium to business through space.