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Onlife, Millennials at home

DWA Design Studio

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Client
Elle Decor Italia, Hearst
Floor area
1250.00 ㎡
Completion
2018

We started with analysis carried out by Francesco Morace with Future Concept Lab of the concept of Onlife, defined by this sociologist as the dimension where the analogic world increasingly frequently meets the digital world. This enabled us to identify four generational clusters, ranging from twenty year olds to the over-thirties, and gave an idea of how they see the home, their needs and aspirations, their relationship with design, experienced through objects seen not just as functional, but also as icons or memory. Those visiting this exhibition, where the analogic reality of furnishings and objects intersects with interactive digital experiences, meet the young residents, they discover their living scenarios, green tendencies and the generational passage from physical and mental nomadism to stable new forms of residence. For translating the idea of a home lived in by Millennials into the interior design, we work to find a common thread shared by the four generations examined as part of the living dimension. Apparently unconnected evolution mechanisms exist, which we then discovered concealed the presence of two fixed constants: the home and the world, both in strictly physical terms and also in a wider sense of loved ones, ideals, and profession. Therefore, bearing in mind the different value of these two constants, we used four clusters to generate our four Onlife rooms.