The OneLog cannabis brand approached LA-based design firm Pentagon to reimagine how customers experienced cannabis-retail. Pentagon converted an annexed portion of a roadside gift shop into a cannabis dispensary.

On the site, along Northern California’s US-101 highway, there sits a historic roadside icon, the OneLog House. In 1946, loggers converted a giant 2100 year old redwood tree to a house, and made into a tourist attraction, luring travelers to stop for coffee and gifts.

Evolving & abstracting the feeling of being “in a tree,” using 8,000 hand cut wood bricks, made from locally sourced, reclaimed redwood, the one-room space connects customers to both local cannabis and logging culture. Intentionally leaving the wood bricks unfinished, successfully creating a multi-sensory experience of sight and smell.

Despite being designed in 10 days, and built in 10 days, multiple brick-coursing studies were conducted. A sense of movement was given to the otherwise static wood bricks by using a coursing arrayed along curves, which continued from wall to ceiling and back to wall. The curved coursing subtly challenges the perception of depth and interior geometry, but also created fabrication complexity, so custom designed wall-paper was created for installation.

While using only two plant based materials, redwood bricks and linoleum, floors, doors and millwork was made with linoleum and walls and cantilevered shelves were made from redwood.