The One by One Flagship Showroom has opened in Kyiv, showcasing a fresh approach to contemporary retail design by the acclaimed studio Between the Walls. Blending minimalism with playful, interactive elements, the showroom offers a unique shopping experience.

As a leading mass-market fashion brand, One by One emphasizes modern designs that empower personal expression, embodying confidence and youthful energy. The showroom's design aims to counteract the war and uncertainty in Ukraine, creating a space filled with lightness and joy.

Lead designer Victoria Karieva states, “We wanted to offer an escape—a place for joy and ease amidst the ongoing conflict.” The minimalist interior features white walls and tiled floors, complemented by whimsical accents.

A notable feature is an interactive circular pool of light blue balls, sparking joy and creating a light atmosphere that transports visitors from the bustling city.

With soft ambient lighting, cozy seating areas that double as photo zones, and sleek fitting rooms designed for social media sharing, every aspect of the showroom enhances customer experience while redefining retail in challenging times.