The façade of a store facing a corridor holds the key to a crucial decision: will customers step inside, or merely peek at the next door? At this point, the façade must take a stance. Will it be transparent and welcoming, encouraging more guests to look inside? Or will it adopt a darker visage, shielding the corridor so that those inside can better focus on their dining experience?
The store, located at 358 Tower Gangnam Station, features a corridor overlooking Gangnam-daero on the store's front. When observed from the street below, the store's wall is discernibly recessed by the width of the corridor, forging an additional layer beyond the building's exterior. The design extrapolates from the intricate relationship between the building's envelope, the store's façade, and the intermediary corridor, culminating in a three-dimensional visage that is neither wholly transparent nor entirely obscured.
The design of the restaurant interior space prioritizes the essence of the culinary experience, focusing on the food and ingredients, in line with Ojeje's offerings. Alluding to the landscapes of Jeju Island, a stone wall is balanced on a rock, dividing the corridor space, while the ceiling, featuring varying height profiles, provides a transitional sensation of entering an entirely distinct structure upon traversing the wall. This wall, which appears to float with openings at both the top and bottom, consequently blurs the boundaries between the interior and exterior, as well as between the indoor and outdoor environments.
Utilizing materials in diverse stages of refinement, from coarse rock sculptures to polished stone tiles, the design metaphorically encapsulates the journey from raw ingredients to their cooked counterparts. Upon examination, an eclectic assortment of materials, including stone, metal, leather, wood, ceramics, tiles, plastic, and fabric, are integrated within the space. Stone sculptures and leather accents were conceived through collaborative efforts with artists, exemplifying a synergy of architectural and artistic visions.