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O'Flower

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.01
6.30
6.86
5.04
6.05
Yen Kien Hang
Yen Kien Hang Founder / Design Writer / Author at OutOfThePackage
It is a very cohesive design, and f...
6
7
7
4
6
Maria Messina
Maria Messina Creative Director and Design Architect at FAAB
6
6
7
5
6
Carolin Krebber
Carolin Krebber Founder at Büro agata/ Co-founder Format F/ allmannwappner
5.95
7.1
8.31
6.6
6.99
Jaime Velez
Jaime Velez Design Partner at Velez + Valencia Arquitectos
6.52
7.6
7.31
5
6.61
Philippe Paré
Philippe Paré Principal and Managing Director at Gensler
5.21
4.02
5.4
3.93
4.64
Andres Fredes
Andres Fredes Creative Director / Partner at ALLDSGN
6
6
7
4
5.75
Jason Su
Jason Su Design Director at HCD Impress
5.52
6.02
5.52
6.02
5.77
Firas Alsahin
Firas Alsahin Co-Founder and Design Director at 4SPACE Design
6
6
6
5
5.75
Elise Zoetmulder
Elise Zoetmulder Founder at Zoetmulder
This clinic concept works will as i...
7
6
8
5
6.5
Ayça Doğan
Ayça Doğan Head of Design at CBRE Netherlands
7
7
8
6
7
Maximilian Pecher
Maximilian Pecher Senior Designer and Creative Lead at NorthernLight
6
7
8
5
6.5
Lin Chen
Lin Chen Founding Partner at Topos Design
6
6.5
6.5
5
6
Evans Lee
Evans Lee Founder & Design Director at Evans Lee Designers
6
6
6
5
5.75
Kristen Becker
Kristen Becker Partner at Mutuus Studio
5
6
6
5
5.5
Designer
Client
Okkot
Floor area
77 ㎡
Completion
2022
Social Media
Instagram
Lighting

The second offline door was opened in Dongtan New Town, where IT companies are concentrated. It was designed as a laboratory to study flowers by combining the characteristics of the region with the characteristics of flowers. The space was designed to be simple and concise in order to narrow the accessibility of the space and people who experience flowers. The simple shape of the furniture was borrowed from the laboratory instruments, and the simple design allowed us to focus on flowers. 

The material of the furniture is made of stainless steel, and the cold feeling of the laboratory and the warm sky blue paint are finished to create a cold but warm space. In some cases, a single flower or several flowers are selected and sold as a bouquet, and in offline stores, it is DIYed directly so that consumers can get closer to the flowers. 

Stationery and vases related to flowers are displayed in the closet, and the closet is made to act as a partition of the space and is used as a class space from the inside. The door to the warehouse is also finished with a silver curtain made of light material. The counter also wanted to play a role of not only the role of the counter, but also the meaning of hospitality to greet customers by displaying flowers. 

The concept was maximized by making packaging equipment using objects of actual laboratory equipment and using laboratory lighting and magnifying glass as points. We want customers to enjoy experimenting to their heart's content in a space where they experiment with flowers by themselves, rather than at a flower shop that receives reception.