OEVER GALLERY - A concrete canvas for contemporary art. Location ‘Oever’ is Dutch for shore or bank. The concrete kind. This art gallery is located in the East Bank harbor area of Ostend, the only genuine city by the Belgian coast. Popularly called ‘Bruxelles plage’, it was historically linked to the capital of Belgium. The beau monde of Brussels loved traveling there for a seaside getaway. Today you still feel the faded glory of what once was a rich city. The city is a haven for creatives and even has its own street art festival. A fitting location for a contemporary art gallery with its own in-house coffee shop and store concept. The story The founders of Oever gallery gave 5AM design studio carte blanche for the spatial design. The strong link with graffiti, street and urban art formed the basis for the interior concept. The challenge consisted in keeping the gallery a space for creative experiment, inspiring a new generation of artists on the one hand, but also radiating an inviting energy for curious passers-by wandering inside for a coffee or a book. Concept 5AM decided to flip things around and recreated the typical street artist’s canvas, the concrete jungle, in a minimal, stripped down version inside the gallery. The monochrome gray palette refers to the city’s hero color and roughness. Contrasting smooth and rough city textures are altered. Urban art often functions as cultural commentary, regularly infused with bold shapes and colors, pop-art inspiration and recognisable cartoon characters, combined with a signature streak of sobering humor. Leave it to 5AM to integrate these elements in a subtle yet undeniable way. Space The overall use of gray highlights the pure and calming function of the space. The material mix of raw concrete, rough stucco, mirror, brushed aluminum and high-gloss bold displays offers contrast and guidance in a subtle way. Oever has personality, but doesn’t steal the thunder of the artists on display. A hint of signature color was added by the use of aquamarine blue in the toilet and in the iconic Moustache Bold chairs. Flow The open plan space can be divided in different zones by using a smart freestanding system which offers full flexibility and can easily be assembled or expanded whenever and wherever without the need for tools. Display elements and backgrounds in different sizes and colors can be added accordingly. “We created zones by using a flexible system and focal points that serve each activity individually. The overall gray shell and textured material mix provides a full experience. Functionality can be beautiful.” states 5AM designer Amber Feijen.
Oever Gallery
5AM
Bronze

1 / 16

Claudio Pironi
CEO
at Claudio Pironi & Partners
6
6
6.25
5
5.81

Bart Veen
Experience Designer
at Bart.Agency
5.5
5
5.3
6
5.45

Talar Bardakjian
Creative Director
at ODG
I love the contrast in this project...
5.5
6.3
6
4
5.45

Andre Flinterhoff
Cofounder
at Archicon Architectural Intelligence
5
6
6.5
4
5.38

Darren Xu
General Manager
at Heytea
5.61
4.87
6.29
4.47
5.31

Tanya Khanna
Founder
at Epistle
5.53
5.66
5.86
5.88
5.73

Filip Janssen
Founder
at Zware Jongens
Love the wobbly display elements!...
6.5
7.5
7.25
5.75
6.75

Stephanie Ledoux
Partner
at AW²
5.78
5
4.24
4.35
4.84

Arne Schultchen
Founder and Creative Director
at design for human nature
Minimalistic setting of adaptive st...
5.5
6.5
6
6.5
6.13

Peter Culley
Founder and Creative Director
at Spatial Affairs Bureau
Some nice power moves!...
6.1
5.38
5.7
5
5.55

Anda Zota
Editor in Chief
at Igloo
Grey and Klein blue, I mean......
6.81
6.67
6.38
6.52
6.6

Horace Pan
Founder
at Panorama Design Group
5
5
5
5
5

Christina Wissing Oppermann
Commercial Director
at Brandt Collective
6.6
6.64
7.02
6.21
6.62

Salone
Founder
at Salone del Salon
5.81
5.6
5.88
6.38
5.92
Designer
Client
Oever
Floor area
150 ㎡
Completion
2022
Furniture