OceanSpot serves as a co-retailer that creates curated retail experiences based on specific themes. STUDIO DOHO was commissioned by the co-retailing start-up to design the brand’s first concept store in Shanghai. The brief called for a project that both makes a bold statement to attract consumers and serves as a distinct meeting point for creative professionals.

The exterior façade of the double-height, 127 sqm storefront was covered with a color-changing dichroic film. Circles were cut into the film to define areas for retail window displays. The result was a dynamic storefront that casts colorful “light shadows” on the surrounding sidewalk at various times of the day.

To accommodate ever-changing retail display, a series of wood and metal grids were installed on the interior walls and columns. A bespoke shelf and hook system was fabricated, which was be inserted in an unlimited number of combinations, based on the needs of the product.

A craft coffee bar operated by The Coffee Academics, provides the backdrop to the diverse space and elevates the shopping experience, while providing a focal point for the creative professionals working in the complex. Premium wood supplier Fiemme also uses the space as a display showroom.