The design lighting company Occhio presented itself with a spectacular booth at the EuroLuce 2019 during the Milan Furniture Fairs. We created a convincing performance that translated the brand message „A new culture of light“ for the international audience. Inspired by Mies van der Rohe‘s work, the building shows a clear contrast between the rationally designed façade and freely composed, emotionally charged interiors. In addition to its product range, the increasingly global company presented in Milan the business model of the „Occhio by“ stores, which is aimed at retail partners worldwide. A spatial impression of this exclusive concept was given to the visitors of the stand in the centrally placed „brand space“. From four central space stations with product presentations, surfaces opened up on all sides, where the luminaires could be experienced in various real applications: including a lounge, bars, an apartment and a coworking space. High-quality materials and a detailed design mirrored the typical symbiosis of light and holistic living culture.
Occhio booth at EuroLuce 2019
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