O&B or OTHER&BOOKS is a number one Thai online women’s shoe brand beloved by working women throughout Thailand. O&B achieved rapid growth and success through online retail website and social channels. Having grown rapidly, O&B started searching for a location to expand their business offline in order to reach a wider customer base and reinforce the brand image catering to working women who are both sweet and strong, living a life as their own boss.
TRIMODE STUDIO was tasked with creating a new shopping experience for all the admirers of the O&B brand, drawing in people and generating even more interest in the brand. To try and connect the online and offline experience together, TRIMODE has come up with a new design under the concept “Blooming Postal”
Creating the first Flagship Store for a successful online brand, it is extremely important to effectively translate the character of the onscreen website into a tangible form inside the store. The O&B store must represent the character of a joyful and charming woman who is confident with a modern outlook on life. The design of the store must also help to support the concept of flowers inside of a post box.
Apart from representing the sweetness of a woman with that of a blooming flower in the “Blooming Postal” concept, the word “Blooming” also represents the store blooming and popping up for all woman to experience.
O&B FALGSHIP STORE
Trimode Studio

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