NUT is an electronic cigarette brand. In creating the NUT brand image, we deconstructed sense of conflict in the contemporary cyberpunk based on the prototype of human cave and living with nature. Rough, natural, original texture and shape represent the language of nature. 

The contemporary industrial, exquisite stainless-steel material signifies people’s pursuit of quality life. These two Intermingle and contradict each other in the same space. The relationship between technology and nature confrontation in the space also signifies the relationship between man and nature: exploring, acquiring, consuming and repairing. 

The changing combination of stainless-steel arrangement of the ceiling mirror expands the rhythm of this sense of conflict, which also implies possibility and uncertainty. The natural texture body of the space is made of steel structure and cement mortar as the main material, which is environmentally friendly and pollution-free. Besides, both sandblasted stainless steel and mirrored stainless steel can be quickly recycled. NUT brand considers natural environment protection as the core of product development, the two of which complement each other. 

Research data from national authorities have shown that, relative to traditional cigarettes, electronic cigarettes can reduce the intake of harmful substances for smoking population, and greatly reduce the intake of second-hand smoke for the surrounding population. It can also truly reduce the harm and coke. Nevertheless, we still firmly advocate the protection of the environment and call for people to cherish our invaluable life.