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Nowsee

Informal Design

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Chao Zhang
Chao Zhang
Chao Zhang
Chao Zhang

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
7.39
7.55
7.14
7.05
7.28
Krisztian Szetei
Krisztian Szetei Managing Director at Solinfo Group
Subtle way of using color that is s...
7
8
8
7.5
7.63
CM Jao
CM Jao Cofounder at Oft Interiors
6.53
8.22
6.76
6.23
6.94
Nicholas Burns
Nicholas Burns Founder at Studio Nicholas Burns
7.69
7.32
7.04
5.46
6.88
David T’Kint
David T’Kint Founder at DTK Studio
8.58
8.06
7.02
8.06
7.93
Marc Verderol
Marc Verderol Head of Store Construction at Swarovski
8
8
7
7
7.5
Pallavi Dean
Pallavi Dean Founder at Roar
love the street side cafe vibe the...
7.47
7.15
7.26
7.79
7.42
Dimitris Karampatakis
Dimitris Karampatakis Co-founder and Director at K-Studio
Connecting succesfully indoor & out...
7.5
7
8
8
7.63
Valentina Audrito
Valentina Audrito Cofounder and Partner at Studio Audrito Word of Mouth House
7.9
7.8
7.51
8.47
7.92
Ben Pashley
Ben Pashley Head of Store Concept Development at Magasin du Nord
6.97
7.85
6.8
6.56
7.05
Kammy Han
Kammy Han General Manager at Chengdu EGO Business Management
8.5
7.77
6.97
6.8
7.51
Bart Sasim
Bart Sasim Managing Director at Coliving Ventures
Use of colour for "functional spati...
8.1
7.7
7.4
7.6
7.7
John Naranjo
John Naranjo Creative Director at Arcadis - Callison RTKL
Great urban street connection, use...
7.16
7.86
7.13
6.21
7.09
Pepa Casado D'Amato
Pepa Casado D'Amato Trend Researcher at Futurea
The mixed concept of the shop is cl...
5.63
7.05
6.47
6
6.29
Addy Walcott
Addy Walcott Creative Director at M Moser Associates
7
6.5
7
7
6.88
Bin Wu
Bin Wu Founder at W.Design
6.8
7
6.8
7
6.9
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Best Use of Colour
7.51
7.55
7.31
7.05
7.36
Pepa Casado D'Amato
Pepa Casado D'Amato Trend Researcher at Futurea
7.39
7.55
7.14
7.05
7.28
Orlando Marques
Orlando Marques Founder and Director at OMstudio Lighting
The project uses subtle color plane...
7.39
7.55
7.14
7.05
7.28
Søren Pihlmann
Søren Pihlmann Founder at pihlmann architects
8
7.55
8
7.05
7.65
Nazanin Naeini
Nazanin Naeini Exhibition Designer at Guggenheim Museum
Through the lens of color, the pro...
7.39
7.55
7.14
7.05
7.28
Yan Zhang
Yan Zhang Cofounder at say architects
7.39
7.55
7.14
7.05
7.28
Client
CR Land Park View Mansion
Floor area
700 ㎡
Completion
2023
Budget
RMB 1,200,000
Finishes
Finishes

NOWSEE conceived by Informal Design explores a new model of community commerce.

Innovation:
Different from traditional commercial spaces, NOWSEE plays an essential and friendly role in the community. Interweaving with the city and nature, it collects diverse community lifestyles and constructs a community hub that integrates "neighborhood life, retail, art exhibitions, and child-friendliness". The goal is to bring a daily experience of exploring the urban context and catching nature in the moment.

Creativity:
NOWSEE grows from a community street corner, with five interconnected facade blocks inserted into the architecture in an outward form. The swaying plants, gray pavements, warm road lamps and window seats extend inwards along the expansive pedestrian street, combining street-style layout with landscape. The street-style open circulation route vividly presents urban street elements from the inside to the outside.

The design team removed the original door and windows, and installed large transparent floor-to-ceiling push-pull glazing, to create a simple yet unified facade image. Echoing with interior lighting design, the show windows are organized in sequence, which allows daylight in and thus ensures an open and bright indoor environment.

Functionality:
NOWSEE assumes some functions of the property sales center, and is an important commercial destination in the community in long term. The well-organized tables and seats in the interior, as well as the outdoor seating beside windows, provide diverse settings that can be redefined by users.

The interior is harmonious and concise, with an open vibe and flexible layout. Irregular modular units combined with few walls, structural columns and low display racks create an open space realm for daily life. The fluid circulations allow people to explore freely throughout the multi-layered space.

The bar counter is the central point, surrounded by different functions such as the retail area, art exhibition area, stepped reading area, casual dining area, and business negotiation area. These areas are integrated into a unified visual structure, with the retail area updated seasonally to generate diversified contents in NOWSEE.

Sustainability:
In terms of spatial renovation and material selection, the design team tried to minimize the wastage of the existing building components and maximize the potential for future reuse by retaining the original flat eaves, pebblewash, and interior cement walls. The minimalist approaches and natural, simple materials result in an approachable and inviting spatial tone.

To meet the display needs through minimal space transformation, the design team adopted prefabricated and modular fixtures including customized tables and seats, transparent components, and aluminum racks in NOWSEE.
Other shelves are made of aluminum square tubes and stainless-steel plates that allow for adjustable display angles and a variety of display combinations by replacing fixtures.