How does light influences the human being? The Novem Experience Center designed by Pininfarina answers this question, creating a seamless responsive environment through the use of light flows that follow, interact and guide visitors as they wonder in space. Novem’s mission is to create the perfect car interiors, a closed environment where light plays a fundamental role simulating emotions and sensations. Light is the absolute protagonist of the project, the element that shapes the in-car experience both from an aesthetic and from a functional point of view. The new Experience Center allows the German car interiors maker to receive visitors inside a space able to emphasize the importance of light inside a closed environment, further highlighted by the use of glass and a selection materials, creating parallelisms with the automotive in-car experience. Dynamic shapes guide the visitor through a journey organized in six different areas where dynamic shapes accompanies and encourage the discovery of different materials and their potentiality, strongly leveraging on new technologies to envision the future.
Novem Experience Center
Pininfarina SpA
Bronze

1 / 10

Roel Slabbers
Interior Architect Co-Founder
at De Nieuwe Context
I would like to have seen more of t...
4
5
5
4
4.5

Sergio Mannino
Founder
at Sergio Mannino Studio
The potential of light seems underu...
4
5
3
4
4

Martijn Hoogendijk
owner / creative director / designer
at Martijn Hoogendijk
It seems that most of the excitemen...
4
5
4
5
4.5

Caro Lundin
Co-founder & Creative Director
at ARC Club
4
5
5
4
4.5

Anne-Laure Pingreoun
Founder
at Alter-Projects
Very expect design for a car exhibi...
4
5
4
5
4.5

Esra Lemmens
Founder & Design Strategist
at Esra Lemmens Agency
Unfortunately very predictable and...
4
5
4
5
4.5

Nasim Köerting
Head of Design
at The Office Group (TOG)
It seems to hit the clients brief b...
5
5
4
4
4.5

Venelin Kokalov
Design Principal and Principal-in-Charge
at Revery Architecture
5
5
5
5
5

Amrita Mahindroo
Director
at DROO - Da Costa Mahindroo Architects
4
4
3
4
3.75

Shao Feng
Architectural Photographer
at SFAP
4
5
4
4
4.25

Waad El Hadidy
Design Director
at SH Hotels and Resorts/Starwood Capital Group
4
4
4
4
4
Location
Designer
Client
Novem Car Interior Design GmbH
Floor area
300 ㎡
Completion
2020