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Novem Experience Center

Pininfarina SpA

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
4.18
4.82
4.09
4.36
4.36
Roel Slabbers
Roel Slabbers Interior Architect Co-Founder at De Nieuwe Context
I would like to have seen more of t...
4
5
5
4
4.5
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
The potential of light seems underu...
4
5
3
4
4
Martijn Hoogendijk
Martijn Hoogendijk owner / creative director / designer at Martijn Hoogendijk
It seems that most of the excitemen...
4
5
4
5
4.5
Caro Lundin
Caro Lundin Co-founder & Creative Director at ARC Club
4
5
5
4
4.5
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
Very expect design for a car exhibi...
4
5
4
5
4.5
Esra Lemmens
Esra Lemmens Founder & Design Strategist at Esra Lemmens Agency
Unfortunately very predictable and...
4
5
4
5
4.5
Nasim Köerting
Nasim Köerting Head of Design at The Office Group (TOG)
It seems to hit the clients brief b...
5
5
4
4
4.5
Venelin Kokalov
Venelin Kokalov Design Principal and Principal-in-Charge at Revery Architecture
5
5
5
5
5
Amrita Mahindroo
Amrita Mahindroo Director at DROO - Da Costa Mahindroo Architects
4
4
3
4
3.75
Shao Feng
Shao Feng Architectural Photographer at SFAP
4
5
4
4
4.25
Waad El Hadidy
Waad El Hadidy Design Director at SH Hotels and Resorts/Starwood Capital Group
4
4
4
4
4
Client
Novem Car Interior Design GmbH
Floor area
300 ㎡
Completion
2020

How does light influences the human being? The Novem Experience Center designed by Pininfarina answers this question, creating a seamless responsive environment through the use of light flows that follow, interact and guide visitors as they wonder in space. Novem’s mission is to create the perfect car interiors, a closed environment where light plays a fundamental role simulating emotions and sensations. Light is the absolute protagonist of the project, the element that shapes the in-car experience both from an aesthetic and from a functional point of view. The new Experience Center allows the German car interiors maker to receive visitors inside a space able to emphasize the importance of light inside a closed environment, further highlighted by the use of glass and a selection materials, creating parallelisms with the automotive in-car experience. Dynamic shapes guide the visitor through a journey organized in six different areas where dynamic shapes accompanies and encourage the discovery of different materials and their potentiality, strongly leveraging on new technologies to envision the future.