NOME Aurora Concept Store is the NOME brand's first flagship store. NOME is positioned as a Swedish independent designer product collection store, which conveys the simplicity and fashion of Nordic design, and attracts people to explore and discover in space through the variety of categories. The design concept of the NOME Aurora Concept Store is to integrate Nordic elements into the space to fully demonstrate the positioning and concept of the brand, achieving a balance between simplicity and richness. The space design adopts "Aurora" as the theme.
Aurora is the natural characteristic of Northern Europe. The aurora is rich in colour, full of changes, and the shape is flexible. It is in line with the concept and characteristics of the brand, and can also make good use of the height and narrow space characteristics of the venue. The top surface
of the curve, the wall and the shelf create a rich and varied space, creating a dynamic rhythm for the dense display of goods; the curved ceiling guides the moving lines in the space, attracting people to explore forward; Stretching and overall, contrasting with intensive merchandise.