Enjoy 2 free articles a month. For unlimited access, get a membership now.

Noke

AI Group

SAVE SUBMISSION
Bronze
Each floor represents mountain landscapes at various altitudes - Eric Ho
Pattern inspired by paddy fields - Eric Ho
Ripples on a lake, on the ceiling and on the floor - Eric Ho
Each floor represents mountain landscapes at various altitudes - Eric Ho

1 / 12

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
4.47
5.28
4.47
3.92
4.54
Jukka Halminen
Jukka Halminen Founder and Creative Director at Design Office Koko3
4.08
6.33
5.7
1
4.28
Carmelo Zappulla
Carmelo Zappulla CEO at External Reference
5
7.5
5
4
5.38
Lara Francis El Hani
Lara Francis El Hani Senior Manager Interior Design – Head of Department at Kling Consult
4
4.74
3.72
3.9
4.09
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
5
6
5.5
5
5.38
Shamsudin Kerimov
Shamsudin Kerimov Founder at Kerimov Architects
4
4.55
4.09
4.47
4.28
Anette Skeie
Anette Skeie Head of Design at Norco Interior
4.5
7
4.5
4
5
Lori Ferriss
Lori Ferriss Executive Director at Built Buildings Lab
4.73
6.89
6.23
3.74
5.4
Leali Ezzat
Leali Ezzat Founder and Design Director at ELE Interior
3.77
4.25
2.49
3.45
3.49
Mireia Luzarraga
Mireia Luzarraga Cofounder at TAKK
6.15
5
5.97
3.12
5.06
Javier Guzman
Javier Guzman Cofounder at Zooco Estudio
3.53
5
3.85
3.69
4.02
Louisa Fan
Louisa Fan Director of Design Luxury and Lifestyle Brand at IHG ® Hotels & Resorts
4.1
5.2
4.2
4
4.38
Rahul Bansal
Rahul Bansal Architect at group dca
4.84
3.45
2.31
3.96
3.64
Alex Mok
Alex Mok Cofounder at Linehouse
3.52
5
3.3
3.44
3.82
Allen Zhou
Allen Zhou Founder at Shengtang Shijia Design Studio
4.48
4.81
4.73
5.64
4.92
Vineeta Singhania Sharma
Vineeta Singhania Sharma Founder at Confluence
5.8
5
6.02
5
5.46
Yang Yan
Yang Yan Founder and Chief Architect at y.ad studio
4.05
4.05
3.8
4.3
4.05
Ziwei Guo
Ziwei Guo Founder and Director at Pure Design
4.5
5
4.5
4
4.5
Designer
Client
Jut Retail Development Company
Floor area
5290 ㎡
Completion
2023
Social Media
Instagram Facebook
Design
Photography

Noke is a shopping center birthed from the DNA of the property developer, the design team, and the geographical environment.

Incorporating elements of mountain climbing in the design, each floor in the shopping center displays abstract representations of mountain landscapes at various altitudes, simulating a natural exploration experience for customers, offering a unique and enjoyable atmosphere distinct from typical malls. This thematic design allows customers to clearly sense the differences between floors and sparks curiosity, encouraging them to continue exploring towards the summit.

Inspired by Zhang Daqian's landscape paintings, Noke features different elements depicting mountain sceneries at different altitudes on each floor, allowing customers to feel like they are exploring mountains and casually purchasing goods as if collecting stones and leaves. Therefore, the ground floor evokes the image of paddy fields. Ripples on a lake inspired the visual of the first floor. The lines and dots on the second-floor ceiling are modeled after light piercing through the needles of pine trees. Sea of clouds becomes the circles of the third floor. The fourth floor is the mountain hut, a resting stop before reaching the snowy top of the fifth floor.

With a focus on people, this design prioritizes customer comfort by widening aisles and arranging products in clean, minimalist spaces, allowing shoppers to browse alleys more freely. The emphasis on a comfortable environment becomes one of Noke's selling points. The open layout not only enhances visual appeal but also encourages natural flow into store spaces, eliminating subconscious hesitations caused by spatial divisions.
Noke focuses on creating a sense of openness and enhances natural lighting through extensive use of windows, cultivating a fresh and comfortable atmosphere distinct from conventional shopping centers.

Designers selected building materials that seamlessly blend natural aesthetics with cost-effectiveness, while ensuring safety and durability. From flame-retardant wallpaper to robust melamine laminated board, each element reflects a commitment to quality. Noke's distinctive design boasts exceptional natural lighting and transparency, significantly reducing the need for artificial lighting during daylight hours compared to its competitors. This aligns perfectly with the theme of natural mountain scenery, further enhancing the immersive experience for customers.