When you have the ambition to create a retail space for the future, you need to question why it should exist in the first place. For us, that reason is to give people an experience that goes beyond the products they buy. Boring retail is heading for extinction, inspiring spaces showing extraordinary things are very much alive. Our ambition was to give Stockholms just that.

We were to design a stage fitting for brands from the entire spectrum of high-end athletic apparel. From industry leaders like Nike and Arc’teryx, to universally lauded Swedish brands Fjällräven and Klättermusen, as well as cutting-edge imprints such as Snow Peak from Japan and Black Yak from South Korea. With these products in mind, we wanted to fuse the raw essence of nature with high-tech.

NK Sport is furnished with sharp aluminum tables, hammer painted steel pipes, pigmented glass, and accents of soft colored translucent silicone objects. A mélange creating a feeling of having stepped into a spatial collage of modernist utopias, and bare mountain landscapes. A main design feature is the bush hammered furniture, an intentional wink to Hans Asplund, who coined the international term new brutalism.

NK Sport’s locale design is site specific both regarding historic narrative and physical properties, being situated between a jugend structure, and Swedish architect Hans Asplund’s brutalist addition from the 50’s. The latter now publicly revealed for the first time through our renaturation strategy.