An experiential innovation gallery that continues over a half a century of Nissan’s history at the landmark, Ginza Crossing in Tokyo. The design symbolically expresses customers’ emotions and experiences as well as their journey from the past, present, and to the future. This two-level gallery delivers an immersive experience offering ideas that bring a new level of engagement to see and feel Nissan. Transformational and emotional. The arrival is a continuous revolving deck animating the entire corner of the Ginza Crossing. Synchronized LED screens behind the ground floor turntable and embedded along the entire length of the ‘Virtual Facade’ gives passers-by an immersive view from the driver’s seat. Once inside, visitors are inducted into a digital and sensory experience within the multi-level showcase of leading-edge automotive technologies.