THE CLUB – MORE THAN A PRODUCT SHOW The NIO trade fair stand centers around a bold, central, two-story building. This iconic building is a transparent enclosure for the core of the brand – the exclusive club of NIO car owners. The exhibition of NIO vehicles surrounding the building are the introduction to the NIO highlight cars at the ground floor of the building. The second floor is only accessible to NIO car owners and provide spaces for a variety of activities. In addition to an auditorium, meeting space, workshops areas, an art gallery and a childcare space, the NIO customers have access to the generous, high quality club situation with lounge areas, books and a central bar. The visit to the NIO stand provides a complete life style experience to the NIO costumers and indicates a promise of this lifestyle to the future NIO costumers. Concept and design by Blue Scope Berlin GmbH in collaboration with George P. Johnson China.