PROJECT DESCRIPTION Nine is a multi brands sneakers shop, selling selective models of shoes, in limited edition for design savvy shoppers. The look and feel is inspired by the street culture, dark, moody, urban, industrial, edgy, underground, some kind of exclusive New York Club, where hip hop battles could happen. The overall idea was to create a black box heroing the sneakers, where the product would be the focus of attention and glorified through lighting and merchandising. Columns solemnly structure the mat black shop front, a rather intriguing facade, miles away from the cookie cutter mainstream stores. Nine is the kind of destination that people love curating, that they are proud to discover and quickly spread the word of mouth. One of the main challenges was to create a progressive journey, despite the complex floor plan. In the lobby you can browse clothing and shoes, then you pass by a stylish cash desk, and on a higher level, you enter into a shop in shop showcasing the best basketball collections. In order to tease and drag the visitors to the back of the store, the designer created a red neon lighting, running along the ceiling, used as an Arianne string, guiding the shopper all the way.