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Nice Rice Chengdu Concept Store

Say Architects

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Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.77
5.81
6.08
5.54
5.8
Deepak Jawahar
Deepak Jawahar Cofounder at The Architecture Story
6.5
7
6
6
6.38
Gilbert Khalil
Gilbert Khalil Director of Design and Technical Services at Sunset Hospitality Group
The minimalist design with wood and...
3
2
6
5
4
Dennis Vlietinck
Dennis Vlietinck Head of Design at Wink
5
4.5
4.5
5
4.75
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
5.5
7
6
5.5
6
Farid Ziani
Farid Ziani Partner Architect Designer at KTX archiLAB
6.5
7
6.5
5.5
6.38
Nicolas Delefosse
Nicolas Delefosse Founder and Creative Director at NDDO
6.5
7
6.5
5
6.25
Giovanni Zaccariello
Giovanni Zaccariello SVP Global Visual Experience  at Coach
5
5
5
5
5
Asif Din
Asif Din Sustainability Director at Perkins&Will
5
6
6
4
5.25
Sontaya Bluangtook
Sontaya Bluangtook Associate Design Director at UNStudio
5
5
6
5
5.25
Jocelyne Sacre
Jocelyne Sacre Design Strategist at Consultant
5
6
6
5
5.5
Cathy Figueiredo
Cathy Figueiredo Cofounder at Wanna
While the visual minimal approach i...
4.5
4.5
5
5
4.75
Lisa Adams
Lisa Adams Director of CitizenHKS & Sustainable Design Leader at HKS
5.5
5
6
5
5.38
Lucy Bagshaw
Lucy Bagshaw Project Director at Tp Bennett
6
5
6
5
5.5
Klein Dai
Klein Dai CEO at Algebraist Brand Management
6
6
6
6.94
6.24
Baoyu Tian
Baoyu Tian General Manager at Foshan Shengtianjia Lighting Equipment
5.5
5
5
5.5
5.25
Liqun Lin
Liqun Lin Executive Director at Xiamen Wenqu Decoration Design
6.5
5
5.5
5
5.5
Bangsheng Yang
Bangsheng Yang Founder at Yang & Associates Group
5.61
6.44
5.96
5.39
5.85
Dirk Osinga
Dirk Osinga Founder at STUDIOSINGA
Nicely designed. Shop as stage. Br...
10
10
10
10
10
Woody Yao
Woody Yao Director at Zaha Hadid Design
7
7
7.5
6.5
7
Client
Nice Rice
Floor area
130 ㎡
Completion
2023
Social Media
Instagram
Accessories

Nice Rice invites say architects to design a concept store in Chengdu, located in Chengdu Vientiane City. Drinking tea and watching performances has always been a reflection of the lives of Chengdu people. Based on the urban temperament and brand language, Say architects builds a white "stage" to capture the ever-changing aspects of Chengdu citizens.

The site is located on the first floor of the mall, with a relatively open outdoor seating area. It features a 14-meter-wide "stage" with a large display surface, creating a more direct interaction between the "stage" and the audience. Consumers are not only spectators but also actors themselves.

The stage is constructed with minimalist modern lines, reflecting a youthful and urban atmosphere. Say Architects transforms the eaves and corners of traditional stages into a more straightforward and smooth mirror-like canopy, resembling an open square box. Through the reflection of the mirrored canopy, the act of watching itself becomes dramatic.

The interior space adheres to the core of the brand's "simple but not ordinary details," using soft oak veneers to highlight the simplicity and harmonious tone of the stage, just like the minimalist daily products in Nice Rice, making it more accessible to people. Delicate divisions under the veneer create the texture of the stage, and the connecting lines on both sides of the walls add more detail to the selling area in the lobby.

The inspiration for the backdrop behind the cashier counter comes from the curtains of the stage. Each wooden panel is rounded and chamfered, with curved surfaces arranged and laid outwards. The soft finish softens the lines of the space, and people's gaze is naturally drawn to the center of the "stage."

The inspiration for the backdrop behind the cashier counter comes from the curtains of the stage. Each wooden panel is rounded and chamfered, with curved surfaces arranged and laid outwards. The soft finish softens the lines of the space, and people's gaze is naturally drawn to the center of the "stage."