At the international furniture fair imm cologne 2019, NEW TENDENCY presented its latest collection including the new seating furniture series STANDARD. The exhibition design was created together with Mike Meiré and Meiré und Meiré. Based on the idea that architecture acts as an interface in the digital age, they designed the exhibition space as a “green screen“ that can be individually configurated via Augmented Reality.
Reminiscent of the set-up of a photo studio, the booth turns out to be a digital interaction surface. The area is designed almost completely monochrome in green which sets a strong visual signal and at the same time refers to the technology of chroma keying: a technique that enables the fusion of real and virtual elements.
A specially developed web app can be used by the fair visitors to scan any green area at the fair stand. This is then transformed into a grid that can be individually configurated by selecting colours and patterns that reflect the design philosophy of NEW TENDENCY. The brand develops contemporary products in the tradition of the Bauhaus, that are characterized by their conceptual design, clear aesthetics and functional form.
