For LEDVANCE Studio Bachmannkern developed a groundbreaking approach that ultimately set the brand's claim to leadership at the Light + Building 2018. The multilevel stand concept based on the brand value proposition and designed by Studio Bachmannkern led the guest through 1,300 product innovations. With the ascent through the imposing brand gate, the journey began according to the motto "New Next Level". High-format cubes served as a space for the diverse theme worlds of the brand and as a connecting element between the two levels. In the center of the trade fair appearance´s heart, the plaza ("Winning together") created the possibility for intensive conversations between guests and staff. Therefor the ground floor was designed to be open and free. Each guest was able to find his own access to the brand and its products. Many interaction possibilities, such as Smart Home experiences, emotional image films, or the cozy lounge completed the extraordinary journey sustainably.