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New EMEA HQ for ASICS

CBRE in collaboration with Powerhouse Company

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Client
Asics EMEA
Floor area
11856.00 ㎡
Completion
2019

ASICS’ new office has a unique look and feel, marking out ASICS as a beacon of innovation and sustainability. Reflecting ASICS’ vision ‘a Sound Mind in a Sound Body’, Powerhouse Company and CBRE have pooled their creative resources to develop this dynamic, healthy working environment for the Japanese brand.

The new headquarters will serve as a showcase for all of ASICS European offices. The building has been constructed and fitted out based on traditional Japanese architecture and a vision of an efficient, familiar and healthy working environment.

Thanks to the right balance and wide variation in types of workspaces, the office offers both a traditional office environment and focus rooms, open zones and flexible desks. It achieves a perfect balance between the dynamic of the building and the peaceful look and feel of the interior. The speed and dynamism of the sports brand is reflected in the layout and varied interplay between the office floors. The tranquil interior features natural colours and materials, including bamboo and Shou Sugi Ban (burned wood). In each meeting room, abstract graphic designs with Japanese themes decorate the walls, giving a subtle nod to the company’s Japanese origins.

In the outfitting of its new offices, ASICS is clearly ahead of its time. This truly is the epitome of the healthy working environment.