Bosch AS will in future employ agile project work to develop its
automotive innovations. The work of the future will take place in a
new, future-proof work environment, located in a 3200 m2 former
production hall. A striking design was an explicit part of the brief, to
enable the company to use this ‘soft skill’ to prevail in attracting the
most talented employees.
A central roadway meanders through the hall. It is deliberately
furnished with bends, turn-offs and refuelling stops, because
accidental encounters between employees are part of a conscious
strategy. Diverse meeting options support productive exchange,
while ideas can be instantly recorded on the ubiquitous zinc
surfaces.
Materials were chosen to suit the industrial character of the
space. Raw zinc, wood and steel surfaces are combined to create the
strict geometry of the integrated units. Polycarbonate surfaces that
suggest model making reappear on walls and seating, thus conjuring
up the prototype stage in the developmental process. Many textile
elements and the colour concept, which inspires through the use of
intense shades, provide a warm tactile contrast.
Neue Arbeitswelt 205, Schwäbisch Gmünd
Studio Alexander Fehre

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Designer
Studio Alexander Fehre
Client
Robert Bosch Automotive Steering
Floor area
3200.00 ㎡
Completion
2017