Every O+A design begins with a story, but NetApp’s space is unique for the linear way it lays out the narrative, inviting visitors to move sequentially through NetApp’s culture in spaces curated for continuity and connection. The result is museum-like, but warmer. This is an Experience Center that truly offers experience, leading NetApp’s guests through interactive exhibits and functioning workstations. One of the design’s most striking features is the circular cloud that greets new arrivals in the lobby. This enclosure, echoing a classic performance structure that dates back to the ancient Greeks, is clad in LED panels on which images and data may be projected. Inside customer stories unfold on digital screens that surround the viewer in a fully immersive experience. But it’s a feature of NetApp’s customer-friendly design that the tech magic here is flanked by practical nomad’s-rest features—a place to stash luggage for guests coming directly from the airport, a café in which to grab a quick breakfast before touring the center.