SODA Architects believes that the commercial space in the future will be an intelligent terminal that people can enter and a brand-new integration of multimedia technology and space functions. Entrusted by Nestle, SODA has built the world's first concept store for Dolce Gusto.
In order to highlight the innovative, colorful and optimistic spirit of the brand, we regard the product itself the“capsules" as the most basic element of the space and invisibly integrate the interactive media technology. We have designed a unique multimedia "pixel gate" and " invisible screen" for Nestle.
The 3-meter x 3-meter colorful "pixel gate" facing Huaihai Road is composed of 3,000 Dolce Gusto capsules, of which about 1,000 white capsules are filled with programmable LED light beads to present interesting dynamic images through programs.
Inside the space, strips of " colored ribbons" composed of capsule boxes and translucent mirror walls are used as decorations. The " color ribbon" extends from one wall to the ceiling, and through the reflection of translucent mirror surface, the whole space is wrapped in the bright color of the capsule, thus enhancing the visual experience of the originally narrow space.
When people approach the translucent mirror in the room, they will suddenly find the floating multimedia images on it. In fact, this is an "invisible" interactive display screen hidden behind the mirror, turning the mirror wall into a "giant screen" that can be touch.