Our mission
To create a unique Nespresso coffee experience with the cultural connotation of Nanjing, perfectly blending the city's rich cultural heritage with a modern coffee experience. By incorporating unique local elements, we strive to create a creative and attractive space that highlights the close connection between Nespresso and the city of Nanjing.

Our goal
1/ Localized Design Infuse the store with Nanjing's historical and cultural characteristics, create an environment that resonates deeply with the local community and strengthens the connection with customers.

2/ Creativity and Modern Charm While respecting traditional craftsmanship, we will use simple and fashionable design techniques to highlight Nanjing culture and create a space that is both culturally rich and visually attractive.

3/ Attraction and Interactive Experience Create a unique brand experience and turn the store into a vibrant space that attracts young and fashionable groups in the city. Create a warm and friendly atmosphere that makes customers want to stop, interact, and deeply participate.

Our vision
We strive to integrate the unique charm of Nanjing while showcasing the Nespresso brand values ​​to create a space that goes beyond the traditional coffee experience. This will become a gathering place for culture and coffee lovers, promoting Nanjing's cultural heritage in a modern and inspiring way.

Cultural Heritage meets modern design
Nanjing brocade, also known as the "king of brocade", has a high reputation in history for its exquisite craftsmanship and gorgeous design. The weaving technique of brocade originated in the Southern and Northern Dynasties in China. After thousands of years of development, it has become one of the royal brocades, symbolizing dignity and elegance. Brocade adopts the unique weaving method of "through warp and broken weft", using a variety of colored silk threads and gold and silver threads to interweave. Common patterns include dragons and phoenixes, flowers and birds, etc., which contain auspicious meanings.

In 2009, Nanjing brocade was listed in the "Representative List of the Intangible Cultural Heritage of Humanity" by UNESCO, symbolizing the highest achievement of Chinese textile technology. Today, brocade is not only a symbol of traditional culture, but also gradually becomes a source of inspiration in modern design. Through simplified patterns and innovative expression techniques, it is widely used in fashion and space design.

Artist collaboration
WILD invited the well-known patchwork artist Qiao Shuang to create a sensory journey for Nespresso that combines flavor and imagery. She focuses on patchwork, embroidery, hand-dying, fiber art and textile design. With her in-depth exploration of classical culture, outstanding artistic attainments and outstanding creativity, she actively promotes the development of Chinese traditional crafts and shines on the international stage.