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Neoclinique

Twins Studio

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Neoclinique - Alex Ionita
Neoclinique - Alex Ionita
Neoclinique - Alex Ionita
Neoclinique - Alex Ionita

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Healthcare Centre
5.12
5.43
5.01
4.85
5.1
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
5
6.5
6
5
5.63
John Lam
John Lam Co-Founder and Design Strategist at State of Culture
The design creates a warm and immer...
4.34
5.3
3.76
3.95
4.34
Norman-Henner Plattner
Norman-Henner Plattner Head of Store Development at The KaDeWe Group
4.5
5
4
4
4.38
Christopher Lye
Christopher Lye Principal at Woods Bagot
Needs to better consider the ceilin...
6
6.5
5
5
5.63
Tessa Mansfield
Tessa Mansfield Chief Creative Officer at Stylus
5
5.5
4.5
4.5
4.88
Victoria Schneyer
Victoria Schneyer Global Head of Store Design at Hugo Boss
5
5
5
5
5
Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
5
5.5
5.5
5
5.25
David Wei
David Wei Cofounder and Design Director at Hatch Architects
4.82
5.49
4.63
5.2
5.04
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
5
5
5
5
5
David Schwarz
David Schwarz Founding Partner and Creative Director at Hush
5
5
5
5
5
Eric Wang
Eric Wang Head of Marketing and E-Commerce APAC at Duravit
6.84
5.82
7.75
5.93
6.59
Benjamin Iborra Wicksteed
Benjamin Iborra Wicksteed Partner and Creative Director at Mesura
5
5
5
5
5
Lene Utbjoe
Lene Utbjoe Discipline Lead at Henning Larsen
5
5
4
4.5
4.63
Client
Neoclinique
Floor area
500 ㎡
Completion
2022
Social Media
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Terrazzo floor

Our belief that design is a healer cannot literally fit anywhere better than in a medical spot.

For NeoClinique the brief was to create a warm atmosphere with the purpose of making people forget they are in a dental clinic. We aimed a little higher and imagined the project as a curer for mind and spirit before it gets to its functional purpose of physical recovery.

All design elements tend to create a discreet immersive experience for a space in which it is easy to navigate with the senses. The ceiling drives the narrative thread of one’s experience as a patient, being his guide from entrance to exit.

Round curves and warm pastel colors contradict the possible fear of the dentist, while sinuous walls’ texture sparkle an inner tactile desire for touching. The voyage of senses is completely fulfilled by sound - individually controlled in each room.

All wrapped in one, the place balances a patient's experience at the dentist through design, offsetting worry with a mix of pleasures for the senses.