Innovation: The peoject is a result of a profound co-creation between NEOBIO and PIG DESIGN, building upon their previous successful collaboration. Nestled within a cluster of ancient architecture renowned for its rich historical heritage and cultural ambiance, the unveils an Oriental garden-inspired narrative that transcends time and space, poised to activate the traditional neighborhood and inject vitality into its sustained development. The project is situated in Yuebin Building, an iconic structure in Yu Garden Commercial Hub. An escalator in the building's public area guides customers into the NEOBIO's two-floor space, which spans nearly 5,000 sqm. The space has been reimagined in alignment with the building scale and the narratives, to accommodate a wealth of creative content and experiences derived from traditional classics, which enhances the Yu Garden Commercial Hub's positioning as a destination of traditional culture.

Creativity: The chief designer incorporated traditional Chinese paintings and gardens into the space design through artistic expressions. The result is a space that boldly breaks away from conventional Chinese-style design norms, offering a user-friendly scale while conveying Oriental lifestyle aesthetics in an engaging manner. The streamlined front desk is inspired by traditional pavilions nestle amidst mountain and water landscape, acting as a hub that connecting traditional culture with contemporary context. The brand's teat-shaped logo is ingeniously intertwined with bonsai-inspired elements and traditional door carvings, inviting visitors on an immersive journey that transcends reality.

Functionality: Furnishings designed with child-friendly sizes are complemented by rounded corners, soft upholstery, and anti-slip protection. Visual connectivity is created between the play area and the parents' rest area. Numerous design considerations stem from the unique spatial characteristics, to maximize the extension of functional systems and foster a new relationship between people and space. These endeavors fully cater to the upgraded needs of parent-child interactive consumption.

Sustainability: The creation of dramatic and immersive scenes in the space is supported by the use of environmental-friendly, functional, and safe materials, including timber, green artistic paint, PVC flooring, carpet, acrylic, FRP, and more. Lighting predominantly consists of white light films to mimic natural light, generating a diffuse and even light environment.